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Determine a communication strategy for a mass media campaign using new media platforms
Assessment Strategies
Written Products (campaign proposal)
Criteria
Plan the integration of multimedia content from various new media platforms into a home website designed to communicate the message of a mass media campaign
Demonstrate concept feedback during the planning phase of a mass media campaign
Conduct effective audience analysis
Express a clear mass communication purpose
Outline text required to mass-communicate the desired message
Seek and respond to collaboration and feedback
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Create content for a mass media campaign using new media platforms
Assessment Strategies
Website, Written Products (blogs, profile, public service announcement script), Infographic
Criteria
Create text for an original home website for a mass media campaign
Create text for social media for a mass media campaign
Create scripts for audio and video podcasting
Integrate multimedia content into a website
Revise context- and platform-appropriate text and multi-media formats
Use universally accepted web writing style and conventions (Associated Press style)
Employ web writing strategies (i.e. inverted pyramid, interactive writing) to convey message
Apply crowdsourcing strategies in journalism research and reporting
Create static and dynamic text for the home website of a mass media campaign
Publish original website
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Create microblog posts (platform writing practice)
Assessment Strategies
Written Product (Microblog post)
Criteria
Use concise, engaging and active language
Include hashtags, visuals, and call to action
Emphasize timeliness and shareability
Provide mechanism for engagement
Apply crowdsourcing strategies in journalism research and reporting
Employ SEO tactics
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Employ the technical tools of new media communication
Assessment Strategies
Website, Infographic, Written Products (Microblog post, Blogs)
Criteria
Website implements AI/open source platform support
Infographic is created using open source tool
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Maintain ethical conduct during the planning and execution of a mass media campaign using new media
Assessment Strategies
Website, Written Products (Blogs, Microblog)
Criteria
Make ethical decision during the conceptual/strategic stage of a mass media campaign
Distinguish between internal (targeted to known individuals) and mass communication
Accept the societal responsibility accompanying the creation of mass media messages in a world where the writer has become editor and publisher
Create content for new media platforms without infringing on the rights of others
Use social media ethically in the execution of mass media campaigns
Demonstrate ethical conduct in the role of “gatekeeper” during the publishing of writing/message during a mass media campaign
Analyze/develop/articulate ethical message and strategy for a mass media campaign using new media platforms
Develop ethical content for a mass media campaign using new media platforms
Interact ethically while using new media platforms
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Produce a script for a podcast or public service (PSA) announcement
Assessment Strategies
Written Product (Script)
Criteria
Determine the key message
Identify the target audience
Use a storytelling structure (beginning–middle–end)
Employ ethos/emotion
Provide a call to action
Cite sources and credits
Use simple, conversational language and concise sentences
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Use online storytelling strategically
Assessment Strategies
Written Products (Blogs, Microblog), Infographic, Website
Criteria
Implement Associated Press style
Produce visual elements to provide scanability
Implement elements of SEO
Provide a clear purpose, coherent structure, and audience-focused message
Share information by using a personal tone for increased author believability
Establish relevant credentials
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Explore the importance of crowdsource applications in journalism
Assessment Strategies
Written Product (Essay), Quizzes, Exam
Criteria
Identify a story that could benefit from crowdsourcing
Define crowdsourcing and tools used to crowdsource online (polls, survey, crowdfunding, etc.)
Apply crowdsourcing strategies in journalism research and reporting
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Evaluate online information and apply fact-checking strategies to identify misinformation and disinformation
Assessment Strategies
Written Product (Blog), Quizzes, Exam
Criteria
Establish criteria for evaluating social media for facts and truth
Establish methods to confront and avoid fake news dissemination
Explore examples of fake news
Written blog is about the use of fake news and misinformation on social media and how to prevent it
Exploring reputable sources of information and how to spot fake news
Research fact checking platforms
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Develop audience engagement strategies for social media content
Assessment Strategies
Website, Written Product (Microblog), Infographic
Criteria
Content shared either teaches, entertains, or solves a problem
Encourage interaction
Content is designed to invite a response
Describe the best times to post and post length
Explore popular options visuals and multimedia
Identify what is trending on social media platforms
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Produce infographic to provide informative and scannable visual elements for social media use
Assessment Strategies
Infographic
Criteria
Use an open source graphic tool
Use audience appropriate content
Infographic supports the social media campaign
Deliver value by turning complex information into something people can understand quickly, visually, and memorably
Simplify complex data or concepts into an easy to grasp visual story
Communicate key points in seconds, ideal for busy audiences
Credit research sources