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Examine social expectations for science communications platforms; audience, purpose, and tone
Assessment Strategies
Written Products (technical journal review, film review, blogs), Quizzes, Exam, Presentation, Project
Criteria
Identify key moments in science communications through history including major scientific topic areas and how they have been covered through time
Examine the role social media, AI, and online communications platforms play in science communications
Explore the role popular culture and art play in science communications
Evaluate the quality of information sources
Distinguish between facts and opinions
Summarize original research and interviews with sources
Describe scientific practices such as laboratory, computer, and field work
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Analyze the historical development of science communication and its influence on public understanding of science
Assessment Strategies
Written Products, Quiz, Exam
Criteria
Identify key moments in science communications through history including major scientific topic areas and how they have been covered through time
Identify key figures in the history of science communication
Examine the role social media, AI and online communications platforms play in science communications
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Apply critical thinking skills
Assessment Strategies
Written Products (technical journal review, blogs), Quizzes, Exam, Presentation, and/or Project
Criteria
Examine the role social media, AI, and other online communications platforms play in science communications
Evaluate the quality of information sources
Distinguish between facts and opinions
Summarize original research and interviews with sources
Describe scientific practices such as laboratory, computer, and field work
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Adapt science communication messages for specific audiences, purposes, and platforms
Assessment Strategies
Quizzes, Exam, Presentation, and/or Project
Criteria
Examine the role social media, AI and online communications platforms play in science communications
Evaluate the quality of information sources
Distinguish between facts and opinions
Summarize original research and interviews with sources
Describe scientific practices such as laboratory, computer, and field work
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Evaluate a science communication product intended to assist individuals in comprehending mass media messages
Assessment Strategies
Written Products, Presentation, and/or Project
Criteria
Analyze the structure of data types including numbers, texts and documents
Use knowledge of visual features of text such as headings, bolded print, graphics and text structures as aids to comprehension
Describe the overall structure (e.g., chronology, comparison, cause/effect, and problem/solution) of events, ideas, or information in a text or part of a text
Illustrate sensitivity to ethical concerns associated with the data
Identify scientific jargon
Use alternative words and phrases to explain the same concepts (jargon) in more accessible ways for a general audience
Apply advanced active reading strategies for complex texts
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Describe how science communications influences attitudes and beliefs
Assessment Strategies
Written Products, Quizzes, Exam, Project
Criteria
Define the concept/term of science communications literacy
Defend why science communications is important
Critique a science communication product or campaign to assess its effectiveness
Explain the conflicting role that media plays in perpetuating racial, ethnic, and gender stereotypes and in advancing diversity in science communication
Identify conflicts of interest, HIPAA, FERPA and other potential research sensitivities to avoid violating research participant rights
Identify diverse voices in science storytelling and sources for finding diverse voices
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Summarize media law and media ethics
Assessment Strategies
Quizzes and Exam
Criteria
Describe the role of the First Amendment in the evolution of American mass media law and democracy
Identify attempts at media censorship
Articulate the conflict between individual privacy rights and the freedom of the press, as well as the media's legal responsibilities
Relate the open records law and the Freedom of Information Act (FOIA) media monitoring and reporting on the actions of government
Explain the relationship between mass media ethics and media law and the influence on media regulations
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Write evidence-based documents utilizing the writing process
Assessment Strategies
Written Products, Quizzes, Exam, Project
Criteria
Cite documents and other credible source materials
Use the Associated Press style and MLA, APA as appropriate to audience
Apply basic news writing and feature writing structures including lead and nut graph
Write using paraphrase, summary, and quotes
Apply fact-checking and proofreading techniques for accuracy
Use transitional words or phrases and patterns of organization
Apply strategies for revision/editing
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Apply feedback to improve science communication products
Assessment Strategies
Peer Review Response, Written Discussion Posts
Criteria
Identify feedback in given tutor or peer situations
Incorporate strategies for giving positive verbal or written feedback
Apply feedback into your own communications product