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20801251 Introduction to Mass Communication
Course Information
Description
Introduction to Mass Communication is a four credit course examining the history, evolution, and ethical responsibilities of various media. Students explore how media systems shape society through platforms ranging from print and broadcast to digital and AI and analyze how and why messages are created and delivered across news, public relations, advertising, entertainment, and research reporting.
Total Credits
4

Course Competencies (Course Outcomes)
  1. Examine the history and evolution of our media, including books, radio, music, film, television, newspapers, broadcast reporting, internet, and AI
    Assessment Strategies
    Written Products (argumentative essay and blog), Quizzes, Exam, Project
    Criteria
    Distinguish between facts and opinions
    Engage with internet browsers and AI to locate reputable research sources
    Use library databases to locate reputable published research sources such as peer reviewed journals
    Integrate Modern Language Association (MLA) style documentation that supports a point of view regarding media history and ethics
    Build on a topic from the course and present in a multi-media platform(s) that is impactful to the intended audience and shows evidence of topic research
    Apply correct and appropriate grammar, punctuation, spelling, syntax
    Apply course terminology and theories to real-world models

  2. Analyze contemporary media trends from gaming to AI and machine learning
    Assessment Strategies
    Written Products (argumentative essay and blog), Quizzes, Exam, Presentation, Project
    Criteria
    Distinguish between facts and opinions
    Engage with internet browsers and AI to locate reputable research sources
    Use library databases to locate reputable published research sources such as peer reviewed journals
    Integrate Modern Language Association (MLA) style documentation that supports a point of view regarding media history and ethics
    Build on a topic from the course and present in a multi-media platform(s) that is impactful to the intended audience and shows evidence of topic research
    Apply correct and appropriate grammar, punctuation, spelling, syntax
    Apply course terminology and theories to real-world models

  3. Analyze the influence of media creators on culture, society, and public discourse
    Assessment Strategies
    Written Products (essays and blogs), Quizzes, Exam
    Criteria
    Distinguish between facts and opinions
    Engage with internet browsers and AI to locate reputable research sources
    Use library databases to locate reputable published research sources such as peer reviewed journals
    Integrate Modern Language Association (MLA) style documentation that supports a point of view regarding media history and ethics
    Build on a topic from the course and present in a multi-media platform(s) that is impactful to the intended audience and shows evidence of topic research
    Apply correct and appropriate grammar, punctuation, spelling, syntax
    Apply course terminology and theories to real-world models
    Analyze the historical evolution of media systems and their impact on society

  4. Analyze the effect that public relations, advertising, and government propaganda have on the United States and countries elsewhere
    Assessment Strategies
    Written Products (essays and blogs), Quizzes, Exam
    Criteria
    Distinguish between facts and opinions
    Engage with internet browsers and AI to locate reputable research sources
    Use library databases to locate reputable published research sources such as peer reviewed journals
    Integrate Modern Language Association (MLA) style documentation that supports a point of view regarding media history and ethics
    Apply correct and appropriate grammar, punctuation, spelling, syntax
    Apply course terminology and theories to real-world models

  5. Examine ethical situations and laws that impact media professionals today
    Assessment Strategies
    Written Products (essays and blogs), Quizzes, Exam
    Criteria
    Distinguish between facts and opinions
    Engage with internet browsers and AI to locate reputable research sources
    Use library databases to locate reputable published research sources such as peer reviewed journals
    Integrate Modern Language Association (MLA) style documentation
    Apply correct and appropriate grammar, punctuation, spelling, syntax
    Apply course terminology and theories to real-world models

  6. Write in-depth argumentative essays about issues in media today
    Assessment Strategies
    Written Products (essays)
    Criteria
    Use different rhetorical strategies for writing argumentative essays
    Construct an effective thesis
    Use a compelling introduction and conclusion
    Construct an effective essay/research question
    Construct effective topic sentences for paragraphs
    Develop paragraphs using evidence to support topic sentences
    Use transitions linking the supporting points of the essay
    Use effective research strategies to provide evidence for the essays
    Effectively summarize, paraphrase and quote sources
    Integrate Modern Language Association (MLA) style documentation
    Use ethos/emotional appeals in addition to logical arguments
    Use audience analysis when constructing argumentative essays
    Accept, and put into perspective, peer feedback of rough and final drafts

  7. Use effective writing strategies
    Assessment Strategies
    Written Products (blogs)
    Criteria
    Interpret peer feedback of rough and final drafts
    Use different rhetorical strategies when writing blogs
    Construct a headline that ensures Search Engine Optimization value
    Construct an effective thesis
    Use a compelling introduction and conclusion
    Create an opportunity for audience engagement with the blog
    Use transitions linking the supporting points of the blog
    Use effective research strategies to provide evidence for the blogs
    Effectively summarize, paraphrase and quote sources
    Document sources using Associated Press Style (AP) for writing for the web
    Use emotional appeals in addition to logical arguments

  8. Use effective research strategies and databases
    Assessment Strategies
    Written Products (essay and blogs)
    Criteria
    Locate and use scholarly databases
    Evaluate the database sources
    Evaluate information discovered during the research stage
    Retrieve key information discovered during the research stage
    Locate and use primary sources in addition to secondary sources
    Develop an effective research process, from start to finish

  9. Deliver evidence-based oral presentation on contemporary media issues
    Assessment Strategies
    Presentation
    Criteria
    Use audience analysis when constructing oral arguments
    Use conventions of public speaking
    Use logical/logos and emotion/ethos appeals in your oral arguments
    Support your points of view with evidence
    Interpret peer feedback of oral arguments

  10. Demonstrate professional communication and collaboration skills in group settings
    Assessment Strategies
    Oral and/or Written Response
    Criteria
    Verbally share ideas and information
    Describe the importance of peer feedback in the classroom
    Create quality feedback on the writing and spoken assignments of others
    Feedback follows guidelines as specified by the instructor

  11. Produce a multi-media project
    Assessment Strategies
    Project
    Criteria
    Use universally accepted style and conventions appropriate to the platform(s) for citations
    Use AI as approved by instructor for data mining and content creation
    Effective use of visuals (slides, video, audio, graphics)
    Readable text, strong layout, and design consistency
    Media enhances—not distracts from—message
    Course content is included as specified by the instructor

  12. Demonstrate media literacy
    Assessment Strategies
    Written Products (essays and blogs), Quizzes, Exam
    Criteria
    Distinguish fact from opinion
    Describe the key characteristics of the First Amendment
    Analyze media messages critically, as specified by the instructor
    Recognize bias, persuasive techniques, and misinformation
    Relate the role of media to influencing beliefs, culture, and public opinion