Course

10206112 Design for Video
Course Information
Description
This course introduces students to the tools and techniques used to create video, graphics, and basic motion compositions for digital media. Building on the elements of the principles of design, students learn to design and prepare digital assets in Photoshop and Illustrator and create introductory animations in After Effects. Emphasis is placed on composition, typography, color, and storytelling within time-based media. 
Total Credits
3
Course Competencies (Course Outcomes)
  1. Prepare digital assets for video and animation
    Assessment Strategies
    Skill Demonstration, Project
    Criteria
    Raster and vector assets are optimized for motion workflows
    Assets are organized effectively for integration into Adobe CC projects
    Layered Photoshop and Illustrator files are exported for use in After Effects

  2. Apply design principles to time-based media
    Assessment Strategies
    Project, Written Product
    Criteria
    Use line, shape, color, texture, typography, and space
    Motion compositions are compelling, per instructor guidelines
    Principles like rhythm, hierarchy, balance, and contrast in video and animation are applied effectively
    Describe how static design principles translate into moving visuals

  3. Use Adobe Photoshop and Illustrator for motion projects
    Assessment Strategies
    Project
    Criteria
    Images, graphics, and typography are prepared effectively for video and animation
    Apply accurate file formats, resolutions, and color modes
    Vector-based assets are specifically designed for motion workflows

  4. Use After Effects to create introductory animations
    Assessment Strategies
    Project, Skill Demonstration
    Criteria
    Set up basic compositions
    Work effectively with keyframes
    Animate position, scale, opacity, and rotation to create simple motion sequences
    Apply masks and blend modes to combine multiple elements
    Animations are exported
    Animation exports are optimized for integration into video projects

  5. Develop visual storytelling for digital media
    Assessment Strategies
    Project, Presentation
    Criteria
    Use story and mood boards to plan compositions and time-based compositions
    Short-form video projects demonstrate narrative structure
    Presentation meets guidelines specified by the instructor
    Critique motion-based storytelling in peer reviews

  6. Analyze motion and design history and applications
    Assessment Strategies
    Presentation, Written Product
    Criteria
    Analysis includes an overview of the history of motion graphics and key designers
    Analysis describes the influence of motion graphics within culture, advertising, and entertainment
    Analysis identifies examples of motion used in branding, advocacy, and social platforms
    Presentation meets guidelines as specified by the instructor