Course

10145125 Artificial Intelligence (AI) for Small Business Marketing
Course Information
Description
This course explores how artificial intelligence can boost marketing strategies for small businesses. Learn to leverage AI tools for customer insights, targeted advertising, personalized content, and data-driven decision-making to enhance brand visibility, drive sales, and streamline marketing efforts effectively.
Total Credits
3
Course Competencies (Course Outcomes)
  1. Examine the role of AI, evaluate AI tools and platforms for small businesses, and analyze the ethical implications of AI-influenced marketing

  2. Explore the use of [or Use] data analytics powered by AI to drive marketing decisions

  3. Create AI-influenced content for marketing purposes

  4. Use AI to enhance customer engagement and loyalty through Customer Relationship Management (CRM)

  5. Automate repetitive marketing tasks to optimize time and effort

  6. Leverage AI to enhance social media presence and engagement

  7. Apply AI to improve organic search visibility and paid search results

  8. Use AI tools to gather insights from customer feedback and reviews

  9. Target local audiences and personalize marketing at scale

  10. Develop a comprehensive marketing plan that incorporates AI technologies

This Outline is under development.