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Create a user experience (UX)
Assessment Strategies
Written product; graphic
Criteria
Summarize a website's purpose
Write a purpose statement for a website
Identify the audience
Determine the goals and needs of the audience
Investigate common content elements
Apply methods for choosing content that will add value and further the objectives of a website
Prepare a design brief
Create user personas
Create wire frames
Design a prototype
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Design a user interface (UI)
Assessment Strategies
Graphic
Criteria
Identify web design roles
Use basic design principles to create successful web pages and websites
Explain the impact of contrast, repetition, alignment, and proximity within a website
Summarize the impact of a color scheme on a website
Choose the most effective fonts, colors, and images to reflect user needs
Create a design concept
Identify sources of web graphics and legal implications regarding their use
Explore methods to organize information on web pages effectively
Establish a visual connection between a home page and secondary pages
Explain the impact photographs can add to a website
Identify guidelines for creating a well-designed website navigation system
Summarize the common types of navigation elements
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Explore graphics and typography on the Web
Assessment Strategies
Graphic, web page
Criteria
Identify web graphic file formats
Identify the graphics file format best suited for different types of images
Explain the circumstances under which each web graphics file format should be utilized
Explain the procedures to prepare optimal graphics for the Web
Identify sources for images, and copyright and legal implications
Apply the basic principles of good typography on the Web
Compare web vs print typography
Identify source for web fonts
Explore the Web variables that limit typographical control
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Write in HTML code to create web pages
Assessment Strategies
Web page
Criteria
Write, edit and customize HTML
Identify HTML code common to all pages
Modify an HTML template
Use responsive web design concepts
Create an HTML document
Insert graphics and multimedia/video
Create hyperlinks
Use HTML markup to give semantic meaning for search engine optimization (SEO)
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Write in CSS code to create and format a web page
Assessment Strategies
Web page
Criteria
Explain the advantages and disadvantages of style sheets
Differentiate between external and internal style sheets
Create style sheets, both internal and attached
Identify CSS rule types
Write CSS rules
Identify CSS properties
Modify CSS rules
Use RGB, RGBa, hexadecimal color
Create page layouts controlled by CSS
Incorporate font and text in CSS properties
Incorporate CSS properties to enhance and control images
Use developer tools to investigate CSS properties
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Use a cloud-based authoring platform
Assessment Strategies
Web page
Criteria
Explore cloud-based web authoring platforms
Identify options for editing and customizing
Create navigation to pages and sections
Insert images and multimedia/video Control previewing and publishing
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Demonstrate skills in uploading files, server space, testing, and browser compatibility
Assessment Strategies
Web page
Criteria
Locate and access server
Practice organization and file structure
Practice file upload using FTP applications
Apply the steps to upload a website
Identify sources to acquire an FTP application
Differentiate between local and server files
Explore tools for accessibility testing
Explore different browsers and viewing outcomes
Recognize that some visitors to websites have special needs
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Explore web publishing
Assessment Strategies
Written product, web page
Criteria
Explain the advantages of web publishing
Compare web publishing to print publishing
Summarize the technical issues about which a web designer should be aware
Summarize the legal and ethical issues in website development
Summarize the resources needed to create a website
Explain an Internet service provider (ISP)
Investigate the steps associated with acquiring server space
Summarize the important questions to ask service providers
Apply the process involved in obtaining a domain name
Apply traditional marketing methods and advertisement