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Employ the use of a visual hybrid for a campaign
Assessment Strategies
Critiques
Project
Presentation
Pencil sketches of mind maps
Pencil sketches of hybrid ideas
Criteria
Include pencil sketches of hybrid ideas
Include pencil sketches of mind maps
Critiques are submitted in written form, and they analyze a range of visual styles
Creative method used is a visual hybrid
Design includes a strong conceptual idea to engage social media users
Design includes appropriate type and color choices
Design work shows evidence of instructor feedback
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Apply the use of hashtags and creative writing
Assessment Strategies
Projects
Critiques
Criteria
Hashtags are relevant for best exposure on the platforms
Correctly employ alt-text functions measured with listed best-practices
Written captions are compelling and grammatically correct
Headline writing is compelling
Headline writing is completed for a variety of campaigns
Image captions use correct spelling and grammar
Writing shows evidence of instructor feedback and proof reading
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Prepare images in Photoshop to the up-to-date social media size specifications
Assessment Strategies
Projects
Criteria
Image files are correctly sized to match the major social media platforms
Source images are royalty free for photo-manipulation
Images contain precise layer masks
Images show evidence of blending modes
Image sizes are accurately adjusted based on the new app functionalities
Determine when to use provided filters versus creating custom filters
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Produce video campaigns for multiple platforms
Assessment Strategies
Projects
Written Hashtags
Critiques
Criteria
Storyboard includes a minimum of 10 pencil sketches
Campaign shows evidence of effective concepting methods (exaggeration, hybrid, compare/contrast)
Critique includes an analysis of at least two video campaigns and meets specifications as identified by the instructor
Utilize the latest audio file trends and hashtags to increase visibility in the app’s algorithms
Source typefaces, gifs, filters, and images to enhance the concepts
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Manage a social media account for the purposes of self-promotion
Assessment Strategies
Projects
Social Media Assets
Criteria
Create a minimum of 20 posts for a social self-promotional social media feed
Use effective, inclusive communication in the platform when collaborating with other users on the platform
Social media account contains a range of typographic exploration
Social media posts include a range of art style exploration
Posts include written hashtags
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Critique social media campaign designs
Assessment Strategies
Written Critiques
Criteria
Write at least 8 critiques
Critique identifies strong typography in social media assets
Critique reviews a wide range of art styles
Critique includes a description of multiple concepts
Critique includes an evaluation of the accessibility of social media assets
Written notes of critiques are submitted as specified by the instructor
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Compile final assets and design presentation decks
Assessment Strategies
Projects
Presentation-Ready .PDFs
Criteria
Create a presentation template in InDesign
Use type formatting and styles
Include preliminary sketches, in-progress work, and final design assets
Create the .pdf document using specifications provided by the instructor
Final assets are packaged and saved in a compressed .zip file