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Discover the marketing concept
Assessment Strategies
Quiz, exam, written product
Criteria
you explore career options in marketing
you write a comprehensive definition of marketing
you explain the evolution of marketing concept
you explain why marketing is important to organizations and individuals
you summarize the components of the marketing mix
you attend class session
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Analyze the marketing environment and trends
Assessment Strategies
Quiz, exam, written product
Criteria
your team presentation includes clarification of marketing environment components
your team presentation includes a summary of several marketing environment trends
your team presentation includes linkages from trends to market opportunities and threats
your team presentation includes a minimum of one audio-visual technique
you explain the marketing environment components
you summarize current marketing environment trends
you analyze how changes in the marketing environment lead to changes in marketing strategies
you attend class session
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Explore marketing's strategic role in the organization
Assessment Strategies
Quiz, exam, written product
Criteria
you explore ethics in general
you explore ethics related to the field of marketing
you evaluate ethical dilemmas in marketing
you explain the purpose of a strategic plan
you explore the steps in the general strategic planning process
you explain the importance of corporate vision
you explain strategic business unit (SBU)
you summarize growth-share matrix
you evaluate strategic options for corporate growth
you explain the relationship of general business strategies to marketing strategies
you examine the process for thinking about the future
you attend class session
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Explore consumer buying behavior and decision making
Assessment Strategies
Quiz, exam, written product
Criteria
you examine consumer behavior on a broad scale
you explore individual, interpersonal and social environment influences on consumer buying behavior
you examine the steps in the consumer decision-making process
you explain how the decision-making process changes based on high and low involvement purchases
you analyze how an understanding of consumer behavior links to marketing success
you attend class session
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Investigate introductory concepts in marketing research
Assessment Strategies
Quiz, exam, written product
Criteria
you explore introductory marketing research concepts
you examine the role of marketing research
you explain the difference between primary and secondary data
you summarize some basic data collection methods
you summarize how technology is changing the field of marketing research
you explain ethnographic research
you summarize the steps in the marketing research process
you attend class session
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Examine market segmentation and targeting strategies
Assessment Strategies
Quiz, exam, written product
Criteria
you explain the philosophy of market segmentation
you explain target marketing
you explain positioning
you link strategies for achieving product differentiation to various positioning strategies
you summarize the bases for market segmentation
you explore segmentation strategies
your presentation includes the steps in the target marketing process in relation to a product of the team's choice
your presentation utilizes one colorful presentation aid (poster, Powerpoint, etc.)
you attend class session
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Explore product concepts and strategies
Assessment Strategies
Quiz, exam, written product
Criteria
you explain the broad definition of product
you explore differences between product and service marketing strategies
you summarize types of consumer products
you explain the concept of branding
you communicate the importance of branding in today's marketplace
you explore the techniques for choosing a brand name
you explore the idea generation/creativity tools
you classify new products
you explain why new products often fail
you explore successful characteristics for new products
you summarize steps in the new product development process
you summarize the stages in the product life cycle (PLC)
you explain each step in the PLC
you analyze effective marketing strategies at each stage of the PLC
you summarize the diffusion process
you explain product line
you explain product mix
you explore the product mix strategies a marketer faces
you attend class session
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Explore introductory integrated marketing communication (promotion) strategies
Assessment Strategies
Quiz, exam, written product
Criteria
you attend class session
you explore each component of the marketing communications (promotions) mix
you explain the role of marketing communication (promotion) in the marketing mix
you match promotion mix options to specific marketing communications situations
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Investigate pricing issues and concepts
Assessment Strategies
Quiz, exam, written product
Criteria
you attend class session
you explain price
you explain the important role of price in the marketing mix
you explore deceptive pricing practices
you compare penetration and market skimming strategies
you examine the psychological aspects of pricing
you explore influences of pricing decisions on business results
you examine the relationship between price and elasticity of demand
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Examine the importance of the marketing channel (distribution)
Assessment Strategies
Quiz, exam, written product
Criteria
you attend class session
you explain the importance of role of distribution in the marketing mix
you explain the role of retailing
you examine wholesaling
you examine the nature of channel relationships
you summarize various types of distribution intensity
you link the flow of a product from manufacturer to consumer
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Evaluate marketing strategies through a diversity and inclusion lens to critically examine the societal impact of bias in marketing approaches
Assessment Strategies
Written product