Course

10104112 Marketing Design Strategies
Course Information
Description
This course provides participants with the opportunity to understand proven theories of marketing communication, design principles, practices, and technologies. Participants are challenged to create powerful marketing messages, by applying effective creativity and innovation techniques, for appropriate audiences using current and emerging technologies.
Total Credits
3
Course Competencies (Course Outcomes)
  1. Identify the target audience for effective marketing communications.
    Assessment Strategies
    Completing written assignments.
    Completing project.
    Completing written evaluations.
    Criteria
    Explore target audience demographics.
    Detail target audience statistics.
    Define the message.

  2. Create effective messages.
    Assessment Strategies
    Completing written assignments.
    Completing project.
    Giving an oral presentation of the message for class evaluation.
    Criteria
    Analyze proven principles of creating effective marketing messages.
    Identify elements of an effective marketing message.

  3. Explore proven design principles.
    Assessment Strategies
    Completing written assignments.
    Completing projects.
    Identifying design elements.
    Criteria
    Determine how a message will be communicated.
    Select a design format.

  4. Survey current and emerging design technologies.
    Assessment Strategies
    Completing written assignments.
    Completing projects.
    Identifying current design technology.
    Criteria
    Determine current and emerging design technologies.
    Select design technology appropriate for the message.

  5. Develop design technology skills.
    Assessment Strategies
    Completing written assignments.
    Completing projects.
    Completing individual projects.
    Criteria
    Tour current design technology.
    Build and Control Documents.
    Work with text.
    Work with graphic tools.
    Work with Images.
    Work with character and paragraph styles.
    Use text utilities.
    Print and Package a document.

  6. Formulate concepts, visualize design applications, resulting in a deliverable product.
    Assessment Strategies
    Giving an oral presentation of the projects for class evaluation.
    Completing projects.
    Criteria
    Determine the marketing design requirements of a business.
    Create a marketing message for a product, service, or idea.
    Create a stationary set for a business.
    Create a logo for a business.
    Create a flyer for a product, service, or idea.
    Create a poster for a product, service, or idea.
    Create a newsletter for a product, service, or idea.
    Create a billboard for a product, service, or idea.

  7. Create, manipulate, and modify images.
    Assessment Strategies
    Completing individual projects.
    Submitting individual projects for a grade.
    Criteria
    Create images according to instructor checklist.
    Manipulate images according to instructor checklist.
    Modify images according to instructor checklist.