Course

10109102 Fundamentals of Meeting Management
Course Information
Description
Overview of the events industry, event planning careers, and various aspects and skills involved in planning meetings and events. Students explore the core issues of event planning from the fundamentals to the new trends shaping the events industry. Development of event request for proposal, site inspection checklists, and meeting timelines are introduced.
Total Credits
3
Course Competencies (Course Outcomes)
  1. Identify meeting industry trends, resources, and terminology
    Assessment Strategies
    Test

  2. Analyze careers in the meeting planning industry, both US and international
    Assessment Strategies
    Test
    Job Research Paper
    Criteria
    Identify a minimum of 3 career options in the meetings industry (2 US-based and 1 international)
    Paper includes sources of job postings
    Paper includes a clearly stated job title, company and location
    Paper includes a brief and complete overview of position
    Paper includes a description of what you found interesting about the position
    Paper is 350-500 words with no spelling or grammatical errors
    Paper uses 11 or 12 point font
    Apply global perspectives to the work place (ILO GLOBAL WORK SKILLS 2015)

  3. Explore meeting planning tools
    Assessment Strategies
    Written exam
    Submitting a meeting checklist
    Criteria
    Examine elements of needs analysis for meeting
    Develop a meeting checklist
    Checklist includes the meeting budget
    Checklist includes the meeting objective
    Checklist includes the meeting program agenda
    Checklist includes the meeting space requirements
    Checklist includes the meeting food and beverage requirements
    Checklist includes the meeting audiovisual requirements
    Checklist includes the meeting exhibition requirements
    Checklist includes the meeting promotion requirements
    Checklist includes the meeting printing requirements
    Checklist includes the meeting housing requirements
    Checklist includes the meeting registration requirements
    Checklist includes the meeting air and ground transportation requirements
    Checklist includes the meeting evaluation

  4. Develop a request for a proposal
    Assessment Strategies
    Written exam
    Submitting a paper that is an example of a request for proposal
    Criteria
    Request for Proposal includes title of the meeting
    Request for Proposal includes meeting sponsor name and address
    Request for Proposal includes meeting goals and objectives
    Request for Proposal includes possible meeting dates
    Request for Proposal includes daily function space usage
    Request for Proposal includes daily lodging needs
    Request for Proposal includes name and contact information of sponsoring organization
    Request for Proposal includes includes meeting history
    Request for Proposal includes attendee demographics

  5. Identify services provided by Convention and Visitors' Bureau
    Assessment Strategies
    Written exam
    Criteria
    Summarize role and services of convention bureau
    Compare services provided by convention and visitors' bureau with other service providers

  6. Articulate services that speakers bureaus provide
    Assessment Strategies
    Written exam
    Criteria
    Response includes the purpose of the speaker's bureau
    Response includes the benefits of a speaker's bureau

  7. Analyze the steps in selecting a meeting site
    Assessment Strategies
    Written exam
    Criteria
    Describe six basic steps in selecting a meeting site
    Follow process in selecting a site

  8. Compare different types of meeting facilities
    Assessment Strategies
    Submitting a paper
    Written exam
    Criteria
    You articulate the site options based on meeting requirements
    You summarize the features of different types of meeting facilities
    You summarize the benefits of different types of meeting facilities
    Paper includes an explanation of meeting site selection based on meeting requirements

This Outline is under development.