-
Use a project management system
Assessment Strategies
Skill Demonstration
Criteria
Create job folders with a supplied naming convention
Input key dates into the system
Input the client’s production specifications in the proper-assigned job folder
Communicate with a design team in the system
Organize final production files and upload to the system with a supplied naming convention
-
Apply the use of a creative brief
Assessment Strategies
Projects, Written Creative Brief, Meeting
Criteria
Meeting agenda clearly identifies key topics and timelines
Describe your design process to the client
On-boarding meeting with client includes gathering logos, existing fonts, design assets
Examine the information needed at the discovery phase (organization’s mission, target customer)
Creative brief is written to instructor specifications
Evaluate the content of the creative brief to begin preliminary concepts
Act on the feedback received from the client and instructor
-
Create a variety of campaigns and design assets
Assessment Strategies
Projects, Presentation
Criteria
Use the contents of a creative brief
Identify needs of the client in color choices and typographic options
Project includes copy writing
Project contains a minimum of 2 initial concepts
Demonstrate design fundamentals (hierarchy, contrast)
Demonstrate skills in InDesign, XD, Illustrator, and Photoshop
Presentation to the client includes elements as specified by the instructor
Critique and receive feedback on the project
-
Produce production-ready files for print
Assessment Strategies
Projects, Skills Demonstration
Criteria
Correctly identify the quantity of pieces that the client needs
Image color mode and resolution are accurately matched to specifications
Print preflight accurately matches specifications
Troubleshoot print errors and warnings
Files are accurate and show evidence of proofreading
Print and trim mock-ups as specified by the instructor
Export print-ready files with specifications supplied by the instructor
Export is performed effectively
-
Produce production-ready digital files
Assessment Strategies
Projects, Skills Demonstration
Criteria
Image color mode and resolution are correctly matched to specifications
Image batches in photoshop meet instructor specifications
Troubleshoot errors and warnings
Files are accurate and show evidence of proofreading
Export assets that are ready to load to websites and social media platforms
Export is performed effectively