-
Use dots and line as a design element
Assessment Strategies
Skill Demonstration, Project
Criteria
Skill Demonstration: Use five measures of line: type, direction, character, measure and location
Project:
Experiment with wide range of black media and mark making
Explore compositional variety
Compile and compare examples of dots and line design elements
-
Use shape as a design element
Assessment Strategies
Skill Demonstration, Oral Presentation
Criteria
Skill Demonstration: use six shape interactions of touching, overlapping, union, interpenetrating, subtracted, and detached in compositional exercise incorporating a unifying theme
Presentation:
Analyze the use of shapes by a contemporary artist or designer
Discuss shape language and shape categories
Compare forms of balance used
-
Use space and depth as a design element
Assessment Strategies
Project, Written Product
Criteria
Project:
Effectively generate and capture multiple different spatial indicators
Demonstrate the use of a grid
Employ a narrative arc
Written Product: discuss spatial realms of 3D/ virtual / AR; reflect on invention of photography, and its impact on the capture of space and motion
-
Use texture as a design element
Assessment Strategies
Skill demonstration, Project, Written Product
Criteria
Skill demonstration: experiment with texture making using traditional art media, video, and photography
Project: apply texture to an image-based communication problem
Written product: identify textural styles in modern poster design
-
Use typography as a design element
Assessment Strategies
Project, Presentation, Quiz
Criteria
Quiz: identify letterform anatomy and typographic measure
Project: generate letterforms and create typographic messages; apply hierarchy and scale, proportion and balance to typographic design
Presentation: analyze examples of typography in the environment
-
Use value as a design element
Assessment Strategies
Project, Written Product
Criteria
Project:
Create achromatic value-based image series, synthesize photographic stylistic developments
Apply focal point, or point of view
Demonstrate use of golden ratio
-
Use color as a design element
Assessment Strategies
Project, Presentation, Written Product
Criteria
Project: apply color theory to making of a color wheel
Project: create harmony-based images for social media
Written product: compare color harmonies in effective communication and investigate color associations
-
Apply principles of motion, scale, balance, rhythm, repetition, proximity, tension, variety, harmony and hierarchy to design composition throughout semester
Assessment Strategies
Project, Written Product
Criteria
Observe use of principals in curated design readings and collections
Incorporate principals into all projects
Discuss use of principals in all class presentations
Describe effective use of principals in critique and feedback
Respond to readings and videos about principals in discussion posts
-
Examine graphic design history and identify its legacy
Assessment Strategies
Presentation
Criteria
Presentation:
Explain a major design movement and examine influence on current design
Generate examples of global design
-
Analyze the role of graphic design in culture and society
Assessment Strategies
Group Activity, Project, Written Product
Criteria
Group Activity:
Critique capacity of graphic design to mirror societal trends
Identify underrepresented designers and their insights on their design practice
Project:
Apply design thinking to personal experiences and touchpoints
Identify areas and methods of graphic design production
Written Product:
Explore personal ambition as a designer in the field