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Develop various concepts
Assessment Strategies
Written Product
Criteria
you brainstorm ideas
concept ideas include thumbnail sketches
concept ideas include mindmaps of all aspects of the process
develop a minimum of five concept ideas
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Use typography
Assessment Strategies
Quiz, Written Product
Criteria
use typographic terminology
demonstrate alignment, kerning, word spacing, and leading
choose most effect font for content
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Use page layout software (InDesign)
Assessment Strategies
Written or graphic product (page layout)
Criteria
Linked graphics and text are scanned and scaled
collect for output (pre-flighted and packaged)
pagination is accurate
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Design concepts for page layout
Assessment Strategies
Written or graphic product (page layout)
Criteria
exercises are multiple-page InDesign documents
exercises use supplied body copy and images
exercises are corrected for errors in body copy
exercises include a demonstration of a grid for design layout structure
exercises include the use of white-space, dominance (focal-point), and packed space
exercises include a created headline and subheading for the supplied body copy
exercises include an appropriate font for headline, subheading and body copy
exercises include emphasized keywords using italic or small caps
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Design a poster
Assessment Strategies
Poster - printed and mounted
Criteria
poster is a one-page layout
poster is created using selected and research subject matter
poster project includes a minimum of six thumbnail drawings
poster includes the demonstration of typographic design principles in its layout
poster includes multiple columns of type and drop caps
poster includes appropriate fonts for headline, subheading and body copy for subject matter
poster is packaged and printed
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Design a brochure
Assessment Strategies
Written or graphic product
Criteria
Brochure is two-sided
Brochure layout design is based on thumbnail mock-ups
Brochure panels relate to each other front to back
Brochure layout includes a planned visual flow and placement of content with images
Images are correctly proportioned and scanned for print
Brochure package includes images and PDF file
Brochure includes a demonstration of the use of two spot colors and black
Package files are submitted electronically
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Design a multi-page document
Assessment Strategies
Written or graphic product
Criteria
Develop a concept and content
Document is a multi-page, four-color (CMYK) museum guidebook
Mock-ups demonstrate use of grid to plan design elements
Images are correctly proportioned and scanned for print
Guidebook demonstrates clear concept
Guidebook contains pagination
Guidebook demonstrates effective use of design principles
Guidebook package includes images and PDF file
Package files are submitted electronically
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Design an identity package
Assessment Strategies
Design print and web applications for a gallery
by submitting a web-page design
Criteria
Package includes a brochure, a letterhead and envelope, a business card, and a web-page design
Project includes a concept and content for a gallery for a brochure
project includes a concept and content for a gallery for a letterhead and envelope
project includes a concept and content for a gallery for a business card
project includes a concept and content for a gallery for a web-page design
project includes 10-15 thumbnails of a logo Design-concept for gallery
project includes scanned and electronically reproduced your logo in drawing software
brochure, a letterhead and envelope, a business card, and a web-page design incorporates the logo design
identity package demonstrates effective use of design principles
web page design is 800 x 600 pixels
print and web pieces use CMYK and RGB colors appropriately for print and web applications
identity package includes images and PDF file