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Evaluate your skill set and how it fits the graphic design and illustration business
Assessment Strategies
Written Product, Self-Assessment
Criteria
Assessment describes your educational background
Assessment lists your specific qualifications such as courses, tutorials, seminars, conferences, workshops, internships and jobs
Assessment includes your art, communication and business skills and personality traits that would positively and negatively impact your business performance
Assessment defines your artistic strengths
Your paper meets formatting expectations as identified by instructor
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Write a business plan
Assessment Strategies
Written Product
Criteria
Plan is built from information found in your self-assessment
Plan defines the business and its structure
Plan includes a personal mission statement
Plan identifies short-term and long-term business and financial goals
Plan identifies strategies to achieve the goals
Plan shows consideration of the marketplace and competition
Plan includes a budget with description of the costs of operation
Plan includes present and future earning potential
Your plan meets formatting expectations as identified by instructor
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Write a marketing plan
Assessment Strategies
Role Play, Written Product
Criteria
Plan is built from information found in your self-assessment
Plan identifies your business location
Plan describes how your skill set aligns to a need in the marketplace
Plan describes tactics and media you will use to reach potential clients
Plan anticipates threats and competition for your business
Plan establishes measurable goals
Plan includes a marketing budget
Your plan meets formatting expectations as identified by instructor
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Create a business identity and brand
Assessment Strategies
Graphic Illustration/Drawing (logo), Written Product, Presentation
Criteria
Identity is built from information found in your self-assessment
You follow a design process
You create a wide variety of logos at a loosely sketched level of finish
You create two logos at medium-to-tight level of finish
You present your logo(s)
Logo combines words and a symbol that represents your unique skill set
Logo visually states what you do
Logo is finished art for a personal business
Logo is applied to a stationary system and to an invoice
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Conduct market research for a freelance business
Assessment Strategies
Role-play working as a freelance graphic designer or illustrator, Paper
Criteria
You use online research and investigation tools
Paper details three different realistic potential clients for your business within a 50-mile radius
Paper identifies an effective location for your freelance business
Paper includes current, diverse information about the three potential businesses, including philosophy, longevity, performance, billings, clients, working environment, and staff
Paper aligns your skills with the needs of potential clients
Paper is 3-5 pages
Paper meets formatting expectations as identified by your instructor
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Implement business management practices within the graphic design and illustration market
Assessment Strategies
Exam, Portfolio, Presentation
Criteria
Portfolio includes a variety of options and locations for office space
Portfolio includes a business structure
Portfolio is professionally designed and organized
Portfolio format meets minimum expectations as identified by your instructor
Describe necessary licenses and fees and insurance needs for the graphic design and illustration market
Explain the role of lawyers and accountants in the graphic design and illustration market
Explain the differences between a proposal and a contract
Identify strategies for getting referral and repeat work
Identify strategies for dealing with client problems
Build a pricing structure for your work
Create a process for billing your services
Present a client proposal
Complete a final exam on marketing and promotion with at least 76% accuracy