-
Produce full color digital artwork from traditional hand drawing
Assessment Strategies
Skill Demonstration
Criteria
Sketches are unique and original (not derivative of existing artworks, styles, or other artist’s work)
Studies begin as observational drawing (not from memory or imagination)
Final line art is refined digitally to show variety within the line quality and demonstrate line weight variation
Color is applied digitally to enhance the mood and visual goals of the design concept
A clear concept runs through multiple images to create a cohesive series of outcomes
Final artwork is executed to a high level of finish with the aim to be used in the graduation portfolio
-
Explore a historical fairytale outside of your home culture using digital image making techniques
Assessment Strategies
Skill Demonstration, Written Product
Criteria
Written research includes the cultural significance of a chosen fairytale outside of your own cultural background
Thumbnail sketches demonstrate a wide variety of ideation and connect to previous research
Composition layouts reflect knowledge of positive/negative space relationships, scale contrast, balance, harmony and hierarchy
Practice outcomes refine digital techniques of using selection tools and masks in the Adobe Creative Suite
Final outcomes demonstrate key visuals from storytelling research, strong composition, and skillful layering of digital texture
Final artwork is executed to a high level of finish with the aim to be used in the graduation portfolio
-
Identify good habits for professional growth and freelance business practice
Assessment Strategies
Role Play, Reflection
Criteria
Contribute to weekly small group and all-class discussions on client scenarios of owning a freelance design business
Reflection writing samples are produced and presented as specified by the instructor
Reference previously assigned material clearly in discussions
Communication with colleagues and classmates regarding the scenarios are inclusive and respectful
Allow others to voice their points of view in a judgement-free and equitable dialogue
Role play response shows evidence of effective habits within a freelance business
-
Produce outcomes that are relevant to current industry practice
Assessment Strategies
Presentation, Written Product
Criteria
Identify self-employed passive income streams available within the illustration industry
Written business plan identifies opportunities to connect existing enjoyable creative practices with income opportunities
Concept sketches are produced in line with the chosen passive income project (pattern design, sticker design, linocut prints)
Rough layouts clarify the concept and strengthen the in-progress design after receiving rounds of revision feedback from peers
Final artwork is uploaded to the passive income website of choice to begin earning income from illustrative work
Final artwork is executed to a high level of finish with the aim to be used in the graduation portfolio
-
Unify image making skill set with other design skills learned in the program
Assessment Strategies
Skill Demonstration
Criteria
Packaging concepts are designed around a singular visual goal
All visual choices (art style, typography, color, layout, composition and hierarchy) connect back to the visual goal
All illustrative elements are made by hand (digitally or traditionally) no samples or stock may be used
All reasoning behind type choices must be articulated and aligned with the visual goals
Multiple design iterations are submitted to show flexibility of ideas
Final artwork is executed to a high level of finish with the aim to be used in the graduation portfolio
-
Prepare character samples for motion design
Assessment Strategies
Skill Demonstration
Criteria
Sketches are unique and original (not derivative of existing artworks, styles, or other artist’s work)
Character studies begin as observational drawing (not from memory or imagination)
Final line art is produced in layers to prepare for movement and articulation of elements
A rough storyboard sketch is produced to show the additional element of time-based media
Color is applied digitally to enhance the mood and personality of the character
Final artwork is executed to a high level of finish with the aim to be used in the graduation portfolio
-
Create invoices for select projects to facilitate time management
Assessment Strategies
Presentation, Written Product
Criteria
Time tracking accurately reflects time spent on concepting, producing roughs, and executing final artwork
Invoices are clear, legible and presented free of typographic errors
Personal branding included on the invoice reflects a sense of professionalism and design identity
Rates charged to calculate fees are kept up to date with industry standards by conferring with the Graphic Artists Guild
Invoices are accurately populated with client contact information, as well as artist contact information
Invoices are delivered promptly at the end of the project and include any specific information regarding licensing, usage, copyright and usage terms as set out by the assignment
-
Analyze visual samples of historical and contemporary Illustration
Assessment Strategies
Presentation, Written Product
Criteria
Verbal analysis of professional samples uses unit vocabulary to differentiate between strong and weak work
Verbal analysis of student samples finds connections between strong professional work and areas for improvement in student’s work
Written analysis of strong professional samples highlights design elements that lead to successful outcomes
Written analysis of weak professional samples highlights areas that could be improved
Found samples represent effective use of core design elements and accurate use of unit vocabulary
-
Evaluate creative decision making through small-group and all-class critiques
Assessment Strategies
Group Project, Reflection
Criteria
Written reflection uses unit vocabulary to assess whether a project has achieved the visual goals
Verbal communication is inclusive, respectful, and seeks understanding through open dialogue
Presentation of in-progress work is well-organized, easy to understand, and demonstrates 80% completion of the project workflow
Presentation of final work is in the requested file format, with correct color modes, at the correct resolution and demonstrates 100% of the project workflow
Insights on personal work reflect on decisions made at each stage of the project workflow
Insights on fellow students’ work articulate both strengths and areas for improvement in strength of concept, demonstration of craft and level of execution
-
Clarify and illuminate an idea through imagery
Assessment Strategies
Skill Demonstration
Criteria
Concepting and developmental work are prioritized and produced to a robust level
From the developmental work, a consistent visual message is determined
Visual research and observational sketches clarify and strengthen the visual message
The clarity of the visual message is tested through small-group and large group analysis
Selected key visuals (and the art style in which they are produced) align with the visual message
-
Develop a consistent project workflow
Assessment Strategies
Presentation
Criteria
Submitted work contains all four developmental stages: concept, layout sketch, in-progress sample, and final artwork)
Workflow stages are completed equally to a level of finish aligning with the standards of our industry
Workflow elements are submitted on time and in the correct file format by given deadlines
Timekeeping elements are included on select projects to practice calculating project fees
-
Generate full-color, high caliber pieces to build your portfolio
Assessment Strategies
Skill Demonstration
Criteria
Final body of work consists of five completed projects representing a variety of illustrative disciplines
Final work shows growth and progress from initial stages to final stages representing a consistent workflow
Final outcomes show a strength of concept that can be refined, expanded, and applied within a design context
Final art is brought into full color using a combination of digital and traditional image making techniques
Final work is executed to a high level of finish showing fluency in the image making software of the Adobe Creative Suite
Final outcomes show freshness of voice and are not derivative of other artworks or existing art styles
-
Create a toolkit for creativity and self-expression
Assessment Strategies
Skill Demonstration
Criteria
Creativity and self-expression are explored and implemented through a variety of mix-paced design challenges and briefs
Practice attempts demonstrate willingness to leave the safe harbor of one’s “visual comfort zone”
Analyze each stage of the workflow to celebrate and identify strengths and learn from the mistakes
Apply a growth mindset to each new challenge, allowing for the possibility of personal transformation through practice and the acquisition of new skills