31502393Salon Marketing
Course Information
Description
Salon marketing involving social media, direct marketing and promotions.
Total Credits
1

Course Competencies
  1. Discover what the client needs, wants, and likes
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you discuss problems clients know they have
    you identify problems clients may not realize they have
    you explain why "listen - ask - listen" is an effective method

  2. Listen actively
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you define active listening
    you define passive listening
    you demonstrate active listening

  3. Utilize tools to assist with meeting client's needs
    Assessment Strategies
    in class
    with a written evaluation
    with not less than 70% accuracy
    Criteria
    you use style selectors to assist with making a style decision
    you use client questionnaires to assist with creating a hair care plan for each client
    you analyze clients natural characteristics to aid with selection

  4. Practice the six principles of advising
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you explain, "Don't sell what it is, sell what it does"
    you define, " Show and tell"
    you give examples of success
    you compare affordability
    you give examples of guarantees
    you list methods of turning objections into opportunities

  5. Define advising
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you characterize teaching
    you define guiding
    you explain directing
    you practice counseling

  6. Demonstrate working with a client to create a long term care plan
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you explain why not to address only the short term solutions
    you list long-term solutions
    you recommend solutions

  7. List four steps of the closing phase
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you explain why not to address only the short term solutions
    you list long-term solutions
    you recommend solutions

  8. Practice the four steps of the closing phase
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you demonstrate influencing the client to buy services or products
    you discuss the agreement regarding the service plan
    you deliver the service
    you list methods of educating the client

  9. Demonstrate the questioning method known as the tie down technique
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you explain the tie down technique
    you give examples of making a statement followed by a question that requires a positive response
    you explain the competitive edge

  10. Adopt the "S.T.A.R." system as your own
    Assessment Strategies
    in the salon
    while interacting with clients and others
    as recorded on evaluation forms
    Criteria
    you adhere to the five points needed to make star power
    you apply connecting
    you demonstrate active listening
    you exemplify advising
    you personalize closing
    you agree to continue

  11. List three different time stages of the continuing phase
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you examine the time before the client leaves the chair
    you conclude before the client leaves the salon
    you characterize the time after the client leaves the salon and before the next visit

  12. Establish a lasting relationship with clients
    Assessment Strategies
    in the salon
    while interacting with clients and others
    as recorded on evaluation forms
    Criteria
    you choose to follow the clients progress
    you adopt the use of terms "confirm and reaffirm"
    you send the client a thank-you note
    you maintain the stylist/client bond between visits

  13. Perform continuing phase activities
    Assessment Strategies
    in the salon
    while interacting with clients and others
    as recorded on evaluation forms
    Criteria
    you adopt the habit of calling the client as a reminder
    you send the client a thank-you note
    you commit to contacting client of specials
    you maintain on-going client contact

  14. Establish personal goals
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you establish a long- range goal
    you determine short-range goals
    you create a plan to achieve goals
    you review goals periodically

  15. Identify which job offer to accept
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you demonstrate positive interviewing techniques
    you characterize evaluating the salon
    you identify job benefits
    you prioritize what they expect from their first position

  16. List the steps used to develop and maintain professional relationships
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you explain networking
    you list effective techniques of clientele building
    you characterize professional relationships
    you categorize salon ownership

  17. Categorize salon ownership
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you list four major types of salon ownership
    you identify basic salon requirements
    you discuss financial obligations of salon operations
    you categorize a salon Policies and Procedures Handbook

  18. Define techniques of salon retailing
    Assessment Strategies
    in class
    with the completion of a written evaluation
    with not less than 70% accuracy
    Criteria
    you discuss selling vs. prescribing
    you list steps of a retail sale
    you justify salon products
    you identify effective retail displays