31502393Salon Marketing
Course Information
Description
Salon marketing involving social media, direct marketing and promotions.
Total Credits
1
Course Competencies
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Discover what the client needs, wants, and likesAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou discuss problems clients know they haveyou identify problems clients may not realize they haveyou explain why "listen - ask - listen" is an effective method
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Listen activelyAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou define active listeningyou define passive listeningyou demonstrate active listening
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Utilize tools to assist with meeting client's needsAssessment Strategiesin classwith a written evaluationwith not less than 70% accuracyCriteriayou use style selectors to assist with making a style decisionyou use client questionnaires to assist with creating a hair care plan for each clientyou analyze clients natural characteristics to aid with selection
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Practice the six principles of advisingAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou explain, "Don't sell what it is, sell what it does"you define, " Show and tell"you give examples of successyou compare affordabilityyou give examples of guaranteesyou list methods of turning objections into opportunities
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Define advisingAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou characterize teachingyou define guidingyou explain directingyou practice counseling
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Demonstrate working with a client to create a long term care planAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou explain why not to address only the short term solutionsyou list long-term solutionsyou recommend solutions
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List four steps of the closing phaseAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou explain why not to address only the short term solutionsyou list long-term solutionsyou recommend solutions
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Practice the four steps of the closing phaseAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou demonstrate influencing the client to buy services or productsyou discuss the agreement regarding the service planyou deliver the serviceyou list methods of educating the client
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Demonstrate the questioning method known as the tie down techniqueAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou explain the tie down techniqueyou give examples of making a statement followed by a question that requires a positive responseyou explain the competitive edge
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Adopt the "S.T.A.R." system as your ownAssessment Strategiesin the salonwhile interacting with clients and othersas recorded on evaluation formsCriteriayou adhere to the five points needed to make star poweryou apply connectingyou demonstrate active listeningyou exemplify advisingyou personalize closingyou agree to continue
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List three different time stages of the continuing phaseAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou examine the time before the client leaves the chairyou conclude before the client leaves the salonyou characterize the time after the client leaves the salon and before the next visit
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Establish a lasting relationship with clientsAssessment Strategiesin the salonwhile interacting with clients and othersas recorded on evaluation formsCriteriayou choose to follow the clients progressyou adopt the use of terms "confirm and reaffirm"you send the client a thank-you noteyou maintain the stylist/client bond between visits
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Perform continuing phase activitiesAssessment Strategiesin the salonwhile interacting with clients and othersas recorded on evaluation formsCriteriayou adopt the habit of calling the client as a reminderyou send the client a thank-you noteyou commit to contacting client of specialsyou maintain on-going client contact
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Establish personal goalsAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou establish a long- range goalyou determine short-range goalsyou create a plan to achieve goalsyou review goals periodically
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Identify which job offer to acceptAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou demonstrate positive interviewing techniquesyou characterize evaluating the salonyou identify job benefitsyou prioritize what they expect from their first position
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List the steps used to develop and maintain professional relationshipsAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou explain networkingyou list effective techniques of clientele buildingyou characterize professional relationshipsyou categorize salon ownership
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Categorize salon ownershipAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou list four major types of salon ownershipyou identify basic salon requirementsyou discuss financial obligations of salon operationsyou categorize a salon Policies and Procedures Handbook
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Define techniques of salon retailingAssessment Strategiesin classwith the completion of a written evaluationwith not less than 70% accuracyCriteriayou discuss selling vs. prescribingyou list steps of a retail saleyou justify salon productsyou identify effective retail displays