31502339Salon Business & Marketing
Course Information
Description
Students develop skills in social media, direct marketing, retail sales and promotions. Students learn about business models, management and strategic plans in efforts to become an entrepreneur.
Total Credits
2
Course Competencies
  1. Establish short- and long-term goals for a future career in a salon or a salon-related business
    Assessment Strategies
    Quiz and/or Written Product
    Criteria
    List the steps that assist in the start of a successful career
    Examine the use of S.M.A.R.T. goals in career and life planning
    Explain the 80/20 rule
    Your write at least two goals, one short-term and one long-term

  2. Implement effective job search strategies and documents for gaining a professional position in the salon industry
    Assessment Strategies
    Quiz and/or Written Product
    Criteria
    Resumé targets a salon or salon-related position
    Cover letter targets a position at a salon or salon-related business
    Portfolio includes evidence that showcases your salon-related skills
    Identify strategies used to successfully enter the salon industry

  3. Compare various types of salon businesses
    Assessment Strategies
    Quiz and/or Written Product
    Criteria
    Identify a salon or salon-related business that relates to your goals
    Identify criteria to consider when reviewing a job offer
    Compare the types of job benefits salons might offer
    Explain "work ethic"

  4. Demonstrate effective components of professional relationships within a salon or salon-related business
    Assessment Strategies
    Quiz, Written Product and/or Role Play
    Criteria
    Describe the role of professional networking to future career decisions
    List the elements of effective client relationships
    Establish a positive rapport with a salon owner or manager

  5. Examine the management and value of clientele
    Assessment Strategies
    Quiz and/or Written Product
    Criteria
    Identify the components that make up the "client factor"
    Describe the typical contents included in a client profile
    Calculate the financial value of one client

  6. Analyze the role of ambiance, staff synergy, and a personalized approach in the overall salon experience
    Assessment Strategies
    Quiz and/or Written Product
    Criteria
    Identify elements of ambiance that create a welcoming and positive atmosphere in the salon
    Describe "personalized approach" and its relationship to quality service
    Identify processes to create staff synergy

  7. Differentiate salon ownership and salon operations
    Assessment Strategies
    Exam and/or Written Product
    Criteria
    Identify common salon ownership types and their business structures
    Examine requirements of salon ownership in the state of Wisconsin
    Describe typical duties in salon operations
    Describe at least two compensation structures for salon or salon-related employees
    Identify advertising strategies for a specific salon or salon-related business
    Defend the use of inventory control
    Explain the main duties of a receptionist at a salon or salon-related business
    Examine current social media tools/platforms and their applications to a salon or salon-related business

  8. Outline strategies for effective retailing in the salon
    Assessment Strategies
    Quiz and/or Written Product
    Criteria
    Describe the process to recommend products and services
    Identify at least two strategies for effective retailing in a salon or salon-related business
    Analyze at least two different buyer personas
    Explain retail display guidelines for the state of Wisconsin