Course

31314360 Bakery Merchandising
Course Information
Description
This course is designed to provide students merchandising experience in a practical setting through the bakery store. Students are responsible for product presentation in the service cases as well as in decorating the bakery store following seasonal themes. Students practice creative selling techniques along with cashiering. Written bakery ads are placed in the school newspaper and bulletins.
Total Credits
1
Course Competencies (Course Outcomes)
  1. Display bakery products in service cases in an eye-pleasing manner for effective sales
    Assessment Strategies
    in the set-up of the bakery service cases displaying bakery products in an eye-appealing manner for increased sales
    Criteria
    bakery products are arranged together by product type. i.e. all cookies placed together
    bakery products are arranged with slower selling items displayed more prominently for increased sales
    bakery products are arranged alternately by light and dark colors
    you follow safety and sanitation procedures

  2. Decorate bakery store according to seasonal themes
    Assessment Strategies
    in the decorating of the bakery store using various seasonal props and decorations
    Criteria
    decorations are appropriate for the specific season, holiday or event
    decorations are appropriate for a bakery store

  3. Demonstrate effective selling techniques
    Assessment Strategies
    in the increased sales of bakery products from the bakery store using suggestion sales techniques
    Criteria
    you greet customers in a personal, friendly manner
    you identify the ingredients and make-up of the bakery products in the cases
    you use effective selling techniques by asking customers appropriate questions and offering suggestions
    you handles complaints in a professional manner

  4. Demonstrate handling money
    Assessment Strategies
    in the operation of an electronic cash register and giving correct change to customers
    Criteria
    you operate an electronic cash register with 100% accuracy
    you make correct change from bakery transactions with 100% accuracy

  5. Create bakery ads for print
    Assessment Strategies
    in the placement of four bakery ads in the school bulletins and newspaper containing all the pertinent information concerning the bakery store and products.
    Criteria
    Bakery ads contain 100% correct information about bakery store location, hours, products for sale, specials of the day
    Bakery ads are composed with appropriate clip-art for the particular season, holiday or event
    you deliver ads to the ad office in time for scheduled placement in bulletins and newspaper