31314356Bakery Merchandising and Marketing
Course Information
Description
Students have the opportunity to operate La Patisserie, the retail bakery associated with the lab. There they will learn about the importance of product presentation in the bakery cases in addition to effective merchandising techniques and customer service
Total Credits
1
Course Competencies
  1. Display bakery products in service cases in an eye- pleasing manner for effective sales.
    Assessment Strategies
    in the set-up of a bakery service case displaying bakery products in an eye-appealing manner for increased sales.
    Criteria
    bakery products are arranged together by type. i.e. all cookies placed together.
    bakery products are arranged with slower selling items displayed more prominently for increased sales.
    bakery products are arranged alternately by light and dark colors.
    learner follows food sanitation procedures.

  2. Decorate bakery store according to seasonal themes.
    Assessment Strategies
    In the decorating of the bakery store using various props and decorations.
    Criteria
    decorations are appropriate for the specific season, holiday or event.
    decorations are appropriate for a bakery store.

  3. Demonstrate effective selling techniques.
    Assessment Strategies
    in the increased sales of bakery products from the bakery store using suggestion sales techniques.
    Criteria
    learner greets customers in a personal, friendly manner.
    learner knows the ingredients and make-up of the bakery products for sale.
    learner uses suggestion selling techniques by asking customers appropriate questions and offering suggestions.
    learner handles complaints in a professional manner.

  4. Create bakery ads for variety of media.
    Assessment Strategies
    in the creation of two ads.
    Criteria
    learner includes all information pertinent to the sale
    learner creates excitement about products in ad