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Design communication for a specific audience and purpose
Assessment Strategies
all oral, written or visual communication
as an individual or as a member of a team
Criteria
communication reflects an appropriate medium
communication considers the impacts of digital and/or social media messages
communication includes appropriate use of design including white space, color, font, type size, hierarchy, headings, forecasting statements, and lists and other design elements
communication demonstrates effective organization, “you” attitude, tone, parallelism, conciseness, clarity, voice, number usage, and transitions
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Create visual elements for incorporation into communication products
Assessment Strategies
creation of visual elements in one or more communication products
as an individual or as a member of a team
Criteria
visuals target one or more of the following: presentation handouts, graphics in written reports, website wireframe, instructional documents, electronic presentation
visuals are appropriate for the audience
visuals credit sources of information
visuals enhance the narrative
visuals clarify complex concepts/relationships
visuals are eye-appealing
visuals are easy to interpret
visual medium is appropriate to audience, situation, and purpose
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Model ethics in professional communication
Assessment Strategies
all oral, written or visual communication projects
as an individual or as a member of a team
Criteria
communication adheres to copyright laws
communication is free of plagiarism
communication respects privacy and confidentiality concerns
communication demonstrates inclusive language and visual representation
communication is free of inappropriate bias
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Write a set of procedures or instructions
Assessment Strategies
written procedures or instructions
as an individual or as a member of a team
Criteria
procedures/instructions apply the current conventions of English
procedures/instructions contain all identified major elements
procedures/instructions are unified, coherent, and accurate
procedures/instructions include ordered steps written using imperative mood
procedures/instructions include notes, cautions, and warnings
procedures/instructions makes effective use of definition and description
procedures/instructions include appropriate graphics
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Prepare an informal report
Assessment Strategies
informal report
as an individual or as a member of a team
Criteria
report targets one or more of the following situations: lab report, field site report, summary report, occurrence report, inspection report, trip report, problem analysis, incident report, informative report, case study, periodic , or progress report
report applies the current conventions of English
report exhibits designated report genre conventions
report is unified, coherent, and accurate
report reflects an appropriate tone
report makes effective use of definition and description
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Incorporate information sources
Assessment Strategies
conducting research
as an individual or as a member of a team
Criteria
sources are credible
sources are reliable
sources are valid
sources are free of inappropriate bias
sources include both primary and secondary research
sources are gathered, evaluated, selected, and documented logically, efficiently, and ethically
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Develop a proposal
Assessment Strategies
in a written or oral proposal for a formal report
as an individual or as a member of a team
Criteria
proposal targets appropriate audiences(s)
proposal applies the current conventions of English
proposal contains all identified major elements
proposal is unified, coherent, and accurate
proposal makes effective use of persuasion
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Prepare a formal report
Assessment Strategies
written formal report
as an individual or as a member of a team
Criteria
report targets one or more of the following situations: investigative report, feasibility report, evaluation report, scientific report, recommendation report, grant report, white paper
report purpose is evaluative or analytical
report applies the current conventions of English
report exhibits designated report conventions
report contains all appropriate identified major elements which may include executive summary/abstract, statement of problem or situation, literature review, methods, findings, discussion, conclusions or recommendations, references
report is unified, coherent, and accurate
report applies an appropriate documentation format such as MLA, APA, CSE, AMA
report makes effective use of definition and description
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Apply the principles of teamwork to collaborative communication
Assessment Strategies
all oral, written or visual communication projects
as an individual and as a member of a team
Criteria
you use problem solving tools and strategies
you use conflict resolution techniques
you apply team roles
you identify team norms
you assess team performance
you interact collaboratively (face to face and/or online) with other students to complete various course assignments
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Present an oral report
Assessment Strategies
in an oral presentation
as an individual or as a member of a team
Criteria
presentation credits information taken from all sources whether paraphrased, summarized, or quoted verbatim
presentation exhibits effective delivery style and techniques
presentation applies the current conventions of English
presentation is unified, coherent, and accurate
presentation fits within the time allotted
presentation targets the audience
presentation includes visual elements to enhance the presentation