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Examine the mass media revolution that has taken place
Assessment Strategies
by completing a written or oral assignment, discussions, and/or test
as an individual or as a member of a team
Criteria
learner identifies the three most important aspects of daily interaction with mass media that strongly influences ideas and views of the digital world
learner describes at least one model of communication that helps individuals to understand mass media messages
learner assesses how mass media storytelling has changed the Digital Age
learner describes a good example, which is drawn from current or recent news, of media framing
learner explains the stages of technological innovation
learner identifies at least three effects of technology on mass media
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Summarize the evolution of mass media in terms of its content and ever-changing platforms, including print, music and radio, film and television, and new media
Assessment Strategies
by completing a written or oral assignment, discussions, and/or test
as an individual or as a member of a team
Criteria
Your performance will be successful when:
learner describes at least two changes that revolutionized the print media industries
learner analyzes how the music and radio industry has transformed over time
learner examines the different film genres
learner describes the evolution of TV
learner differentiates how new media contrast from what we now call "old" media
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Identify how communications in advertising and public relations influence attitudes and beliefs
Assessment Strategies
by completing a written or oral assignment, discussions, and/or test
as an individual or as a member of a team
Criteria
learner critiques a product or brand advertising campaign to assess its effectiveness
learner analyzes public relations efforts to manage a crisis
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Examine the business and economics of the media industry
Assessment Strategies
by completing a written or oral assignment, discussions, and/or test
as an individual or as a member of a team
Criteria
learner summarizes the relationship between media ownership and media control
learner categorizes the major business models of mass media
learner identifies the features that distinguish the business structures of each of the following industries: publishing, TV and film, radio and music
learner examines the purpose, the sources of revenue, and the impact of public media (radio and TV) in contrast to for-profit media
learner examines the significance of the audience's role in the development, production, and distribution of mass media content
learner analyzes how the Internet is affecting media industries
learner identifies the key challenges facing the various media industries as they strive to adapt to rapidly evolving media technologies and audiences
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Identify forms of media bias
Assessment Strategies
by completing a written or oral assignment, discussions, and/or test
as an individual or as a member of a team
Criteria
learner identifies forms of media bias
learner compares/contrasts the three primary types of mass media bias
learner separates fact from opinion in news reports and expert analysis of news stories
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Summarize media law and media ethics
Assessment Strategies
by completing a written or oral assignment, discussions, and/or test
as an individual or as a member of a team
Criteria
learner discusses the historical roots of mass media law
learner appreciates the First Amendment's role in the evolution of American mass media law and democracy
learner recognizes the U S government's attempts at media censorship
learner articulates the conflict between individual privacy rights and the freedom of the press, as well as the media's legal responsibilities
learner understands how the Freedom of Information Act (FOIA) helps the media to monitor and report on the actions of government
learner articulates the relationship between mass media ethics and media law and its influence on media regulations
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Assess how communications in media impact culture, including global developments and diversity
Assessment Strategies
by completing a written or oral assignment, discussions, and/or test
as an individual or as a member of a team
Criteria
learner outlines how the mass media systems affect democracy
learner identifies the advantages and disadvantages of the globalization of media and culture with explanations and examples
learner explains the conflicting role that media plays in perpetuating racial, ethnic, and gender stereotypes and in advancing media diversity
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Evaluate mass media literacy
Assessment Strategies
by completing a written or oral assignment, discussions, and/or test
as an individual or as a member of a team
Criteria
learner defines the concept/term of mass media literacy
learner argues why mass media literacy is important