10206105Communication Design
Course Information
Description
Includes projects dealing with typographic and pictorial elements. Projects include single page layouts, mailer design and poster design, brochures, newsletters and letterhead and logo designs
Total Credits
3
Course Competencies
  1. Develop various concepts
    Assessment Strategies
    by submitting a minimum of five concept ideas
    Criteria
    you brainstorm ideas
    concept ideas include thumbnail sketches
    concept ideas include mindmaps of all aspects of the process

  2. Use typography
    Assessment Strategies
    by 70% correct on a type terminology quiz
    by submitting a completed typographic exercise
    Criteria
    quiz includes typographic terminology
    typographic exercise includes a demonstration of alignment, kerning, word spacing, and leading
    typographic exercise includes a demonstration of alignment
    typographic exercise includes a demonstration of kerning
    typographic exercise includes a demonstration of word spacing
    typographic exercise includes a demonstration of leading
    typographic exercise includes a demonstration of appropriate font choice for content

  3. Use page layout software (InDesign)
    Assessment Strategies
    by submitting a completed page layout software exercise
    Criteria
    exercise includes a demonstration of the use of software tools
    exercise includes properly scanned and scaled linked graphics and text
    exercise has been collected for output (pre-flighted and packaged)
    exercise contains pagination

  4. Design concepts for page layout
    Assessment Strategies
    by submitting completed page layout exercises
    Criteria
    exercises are multiple-page InDesign documents
    exercises use supplied body copy and images
    exercises are corrected for errors in body copy
    exercises include a demonstration of a grid for design layout structure
    exercises include the use of white-space, dominance (focal-point), and packed space
    exercises include a created headline and subheading for the supplied body copy
    exercises include an appropriate font for headline, subheading and body copy
    exercises include emphasized keywords using italic or small caps

  5. Design a poster
    Assessment Strategies
    by submitting a printed and mounted poster
    Criteria
    you
    poster is a one-page layout
    poster is created using selected and research subject matter
    poster project includes a minimum of six thumbnail drawings
    poster includes the demonstration of typographic design principles in its layout
    poster includes multiple columns of type and drop caps
    poster includes appropriate fonts for headline, subheading and body copy for subject matter
    poster is packaged and printed

  6. Design a brochure
    Assessment Strategies
    by submitting a two-sided brochure with two spot colors and black
    By submitting thumbnail mock-ups
    by submitting, electronically, the packaged files
    by submitting a PDF file of brochure
    Criteria
    you submit thumbnail mock-ups of your concept and content for a two-sided brochure
    Brochure layout design is based on thumbnail mock-ups
    Brochure panels relate to each other front to back
    Brochure layout includes a planned visual flow and placement of content with images
    Images are correctly proportioned and scanned for print
    Brochure package includes images and PDF file
    Brochure includes a demonstration of the use of two spot colors and black

  7. Design a multi-page document
    Assessment Strategies
    by submitting a multi-page, four-color (CMYK) guidebook for a museum
    By submitting thumbnail mock-ups
    by submitting, electronically, the packaged files
    by submitting a PDF file of guidebook
    Criteria
    you develop a concept and content for a multi-page, four-color (CMYK) museum guidebook
    you create mock-ups to test layout
    Mock-ups demonstrate use of grid to plan design elements
    Images are correctly proportioned and scanned for print
    Guidebook demonstrates clear concept
    Guidebook contains pagination
    Guidebook demonstrates excellent use of design principles
    Guidebook package includes images and PDF file

  8. Design an identity package
    Assessment Strategies
    by submitting design print and web applications for a gallery including a brochure, a letterhead and envelope, a business card, and a web-page design
    By submitting 10-15 thumbnail sketches
    by submitting, electronically, the packaged files
    by submitting a PDF file of all documents
    by submitting a web-page design
    Criteria
    project includes a concept and content for a gallery for a brochure
    project includes a concept and content for a gallery for a letterhead and envelope
    project includes a concept and content for a gallery for a business card
    project includes a concept and content for a gallery for a web-page design
    project includes 10-15 thumbnails of a logo Design-concept for gallery
    project includes scanned and electronically reproduced your logo in drawing software
    project includes a brochure, a letterhead and envelope, a business card, and a web-page design identity package
    brochure, a letterhead and envelope, a business card, and a web-page design incorporates the logo design
    identity package includes a demonstration excellent use of design principles
    web page design is 800 x 600 pixels
    print and web pieces use CMYK and RGB colors appropriately for print and web applications
    identity package includes images and PDF file