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Develop various concepts
Assessment Strategies
by submitting a minimum of five concept ideas
Criteria
you brainstorm ideas
concept ideas include thumbnail sketches
concept ideas include mindmaps of all aspects of the process
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Use typography
Assessment Strategies
by 70% correct on a type terminology quiz
by submitting a completed typographic exercise
Criteria
quiz includes typographic terminology
typographic exercise includes a demonstration of alignment, kerning, word spacing, and leading
typographic exercise includes a demonstration of alignment
typographic exercise includes a demonstration of kerning
typographic exercise includes a demonstration of word spacing
typographic exercise includes a demonstration of leading
typographic exercise includes a demonstration of appropriate font choice for content
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Use page layout software (InDesign)
Assessment Strategies
by submitting a completed page layout software exercise
Criteria
exercise includes a demonstration of the use of software tools
exercise includes properly scanned and scaled linked graphics and text
exercise has been collected for output (pre-flighted and packaged)
exercise contains pagination
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Design concepts for page layout
Assessment Strategies
by submitting completed page layout exercises
Criteria
exercises are multiple-page InDesign documents
exercises use supplied body copy and images
exercises are corrected for errors in body copy
exercises include a demonstration of a grid for design layout structure
exercises include the use of white-space, dominance (focal-point), and packed space
exercises include a created headline and subheading for the supplied body copy
exercises include an appropriate font for headline, subheading and body copy
exercises include emphasized keywords using italic or small caps
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Design a poster
Assessment Strategies
by submitting a printed and mounted poster
Criteria
you
poster is a one-page layout
poster is created using selected and research subject matter
poster project includes a minimum of six thumbnail drawings
poster includes the demonstration of typographic design principles in its layout
poster includes multiple columns of type and drop caps
poster includes appropriate fonts for headline, subheading and body copy for subject matter
poster is packaged and printed
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Design a brochure
Assessment Strategies
by submitting a two-sided brochure with two spot colors and black
By submitting thumbnail mock-ups
by submitting, electronically, the packaged files
by submitting a PDF file of brochure
Criteria
you submit thumbnail mock-ups of your concept and content for a two-sided brochure
Brochure layout design is based on thumbnail mock-ups
Brochure panels relate to each other front to back
Brochure layout includes a planned visual flow and placement of content with images
Images are correctly proportioned and scanned for print
Brochure package includes images and PDF file
Brochure includes a demonstration of the use of two spot colors and black
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Design a multi-page document
Assessment Strategies
by submitting a multi-page, four-color (CMYK) guidebook for a museum
By submitting thumbnail mock-ups
by submitting, electronically, the packaged files
by submitting a PDF file of guidebook
Criteria
you develop a concept and content for a multi-page, four-color (CMYK) museum guidebook
you create mock-ups to test layout
Mock-ups demonstrate use of grid to plan design elements
Images are correctly proportioned and scanned for print
Guidebook demonstrates clear concept
Guidebook contains pagination
Guidebook demonstrates excellent use of design principles
Guidebook package includes images and PDF file
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Design an identity package
Assessment Strategies
by submitting design print and web applications for a gallery including a brochure, a letterhead and envelope, a business card, and a web-page design
By submitting 10-15 thumbnail sketches
by submitting, electronically, the packaged files
by submitting a PDF file of all documents
by submitting a web-page design
Criteria
project includes a concept and content for a gallery for a brochure
project includes a concept and content for a gallery for a letterhead and envelope
project includes a concept and content for a gallery for a business card
project includes a concept and content for a gallery for a web-page design
project includes 10-15 thumbnails of a logo Design-concept for gallery
project includes scanned and electronically reproduced your logo in drawing software
project includes a brochure, a letterhead and envelope, a business card, and a web-page design identity package
brochure, a letterhead and envelope, a business card, and a web-page design incorporates the logo design
identity package includes a demonstration excellent use of design principles
web page design is 800 x 600 pixels
print and web pieces use CMYK and RGB colors appropriately for print and web applications
identity package includes images and PDF file