10203176Photographic Communication
Course Information
Description
Exploratory in nature, with emphasis on personal projects and the development of an individual style and identity. Students will be required to produce their own web site and self-promotion pieces.
Total Credits
2
Prior Learning Assessment
  • Experiential-Portfolio
Course Competencies
  1. Create an Instagram site for business self-promotion.
    Assessment Strategies
    Project-Instagram site
    Criteria
    Site contains gallery of images
    Site images contain a suitable caption
    Each image on site includes attached hashtags
    Site has a suitable profile
    Site is converted to business mode

  2. Create a Facebook site for business self-promotion.
    Assessment Strategies
    Project-Business Facebook page
    Criteria
    Page includes at least 11 posts
    Each post includes a related photograph
    Page includes a suitable business profile
    Page includes a professional looking profile image
    Page includes a cover image that reflects your photography type

  3. Implement social media analytics.
    Assessment Strategies
    Report
    Criteria
    Report includes a minimum of 2 months of analytics applied to website
    Report reflects analytics dashboard

  4. Create a LinkedIn site for business self-promotion.
    Assessment Strategies
    Project-LinkedIn Page
    Criteria
    Page includes professional, well-constructed business profile
    Page includes a compelling profile image (headshot)
    Page includes a summary of your education and past work experience

  5. Employ principles of search engine optimization.
    Assessment Strategies
    Written Product
    Criteria
    Identify title meta tags
    Identify page meta descriptions
    Identify important keywords
    You confirm mobile friendly status
    Describe image optimization

  6. Describe the importance of copyright law as applied to social media.
    Assessment Strategies
    Exam
    Criteria
    Explain federal copyright law
    Explain how social media platforms circumvent copyright law
    Explain how to protect your images from copyright infringement

  7. Explain basic principles of social media marketing.
    Assessment Strategies
    Exam
    Criteria
    Describe classic principles of marketing
    Differentiate between social media marketing and traditional marketing
    Describe the principle of social media solar systems
    Describe the process of changing consumers to customers