Course Information
Description
Build proficiency in digital asset management (DAM) as well as digital image editing and manipulation. This class provides a framework for an organized and scalable DAM workflow covering image capture, storage, organization, editing, and exporting. Important image editing topics include non-destructive editing of digital images, efficient workflows, and advanced tools such as masking and blending. Use industry-standard software.
Total Credits
3
Course Competencies
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Explain the value of effective digital asset management (DAM) and workflow systemsAssessment StrategiesVerbal and/or Written ProductCriteriaIdentify legal challenges in managing client assetsDetermine client assets and backup proceduresDescribe workflow processes outside of the school environmentDefend the archiving of digital assetsCorrelate effective asset management to portfolio development
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Map out individualized digital asset management (DAM) workflowAssessment StrategiesPresentation, Written ProductCriteriaUse Lightroom Classic softwareDAM workflow is organized and scalableLightroom Classic catalog and hard drive are organized according instructor guidelines and industry standardsPresentation includes an effective DAM back-up planSpeak so others can understandConvey meaning when speaking
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Process raw filesAssessment StrategiesSkill Demonstration, QuizCriteriaUse Lightroom Classic softwareUse histogram to inform image manipulationUse Develop Module for image manipulationPerform maskingImport images according to instructor guidelines and industry standardsExport images using specific parameters for a desired outputProcessing meets guidelines specified by the instructor
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Implement efficiency strategiesAssessment StrategiesSkill DemonstrationCriteriaPractice keyboard shortcutsProcess images and printing using the Lightroom Classic Print ModuleMove images between Lightroom Classic and PhotoshopUse Photo Merge to merge multiple images
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Demonstrate advanced skill in image manipulation (Photoshop)Assessment StrategiesSkills Demonstration, QuizCriteriaUse PhotoshopDemonstrate effective use of retouching and selection toolsDemonstrate refining of selectionsUse a graphics tablet with pen such as a Wacom tabletIntegrate generative technology into commercial photography workflowPractice keyboard shortcutsComposite multiple images using refined layer maskingUtilize layer stylesUse layer blending
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Demonstrate advanced file organization for non-destructive editing (Photoshop)Assessment StrategiesSkill DemonstrationCriteriaUse PhotoshopUse pen tool and work with pathsUse layer adjustments for color correction, exposure, and contrastUse smart filtersUse and create smart objectsPerform layer renaming, grouping, flattening, and mergingCreate and manipulate layer masks to make global and local adjustmentsSave and export images using specific parameters for a desired outputImage editing and workflow meet guidelines specified by the instructorIdentify and perform non-destructive editing techniques
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Create portfolio-quality photographic prints (Photoshop)Assessment StrategiesSkill DemonstrationCriteriaDemonstrate effective file management processingDemonstrate effective resizing and resamplingUse sharpening toolsUse professional quality photo printersNavigate process (steps) of managing print settings and printer profilesComplete test prints to identify any mismatch in color or contrast from screen to print
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Demonstrate advanced skill in DAM, image editing, and workflow (Capture One Pro)Assessment StrategiesSkill DemonstrationCriteriaNavigate software interface and customization effectivelyUse layers and masks for DAM and non-destructive editingUse tools for adjusting color correction, exposure, and contrastUse layers and masks to make global and local adjustmentsUse retouching tools such as cloning and healingUse culling tools and annotationsExport images using specific parameters for a desired outputImage editing and workflow meet guidelines specified by the instructor
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Compare different software options for specific tasks (Capture One Pro and Lightroom Classic)Assessment StrategiesSkill DemonstrationCriteriaIdentify strengths and weaknesses of software in relationship to specific tasksComparison includes analysis of color management performanceComparison includes analysis of resizing and cropping performanceComparison includes analysis of exposure correction performance