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Photograph and retouch architectural exteriors
Assessment Strategies
Project: Two images on location, Skill Demonstration
Criteria
Images are shot at a location with effective lighting
Image distortion is corrected in Lightroom to create parallel vertical lines
Image includes flattering angles and lighting direction
You replace the sky using Photoshop
Filenames are correct
Format is correct (hi-res jpeg)
Image 1 angle of view and the time of day provide an interesting and flattering view
Image 1 lens distortion has been corrected
Image 1 has correct exposure, color balance, contrast, cropping, focus
Image 1 sky is blue with puffy clouds
Image 2 angle of view and the time of day provide an interesting and flattering view
Image 2 lens distortion has been corrected
Image 2 has correct exposure, color balance, contrast, cropping, focus
Image 2 sky is blue with puffy clouds
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Photograph and retouch architectural interiors and real estate
Assessment Strategies
Project: Four images on location, Skill Demonstration
Criteria
Use the HDR (high dynamic range) shooting technique
HDR images are created and edited in Lightroom
Maintain straight vertical lines with proper shooting and editing
Image features effective perspectives for architectural interiors
Use effective camera settings, placement, and lens choices for real estate
Filenames are correct
Format is correct (2500 pix jpeg)
Image 1 is a straight-on photo of the house front
Image 1 has correct exposure, color balance, contrast, cropping, focus, and straight vertical lines
Image 1 sky is blue with puffy white clouds
Image 2 is a wide-angle shot effectively showcasinging a room of the house
Image 2 has correct exposure, color balance, contrast, cropping, focus, and straight vertical lines
Image 3 is a wide-angle shot showing a room of the house
Image 3 has correct exposure, color balance, contrast, cropping, focus, and straight vertical lines
Image 4 is a wide-angle shot showing a room of the house
Image 4 has correct exposure, color balance, contrast, cropping, focus, and straight vertical lines
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Capture aerial images using drones
Assessment Strategies
Skill Demonstration
Criteria
Describe legal parameters of drone use
Identify hazards unique to the area
Determine weather (wind, visibility) threshold for "go/no-go" decision
Avoid camera angles that invade privacy
Minimize noise over adjacent properties
Perform a pre-flight check
Drone movement is slow and stabilized
Drone maneuvers center the focal point or structure
Drone flies safely without hitting structures
Drone lands with battery remaining
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Photograph small products on tabletop
Assessment Strategies
Project: Three images, Skill Demonstration
Criteria
Use three separate techniques for lighting small products
Tether camera to the computer and use a camera stand during shoots
Compare shooting overhead vs. shooting into
Style and light small products effectively
Use macro lenses for smaller items
Select hard or soft light based on desired effects
Filenames are correct
Format is correct (2500 pix jpeg)
Gradient image goes to black at top, has proper color, contrast, cropping, focus, etc.
Color glow image has a round glow in background, proper color, contrast, cropping, focus, etc.
Black plexi image has a bright circle around the subject, proper color, contrast, cropping, focus, etc.
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Photograph large products in studio
Assessment Strategies
Project: Six images, Skill Demonstration
Criteria
Use Big Softy lighting technique for modern, poppy product lighting
Photographs show effective exposure, cropping, and focus
Photographs show product detail
Identify selling points and photogenic features of various products
Filenames are correct
Format is correct (2500 pix jpeg)
Image 1 is a photo of a small bag and has correct exposure, color balance, contrast, cropping, and focus
Image 1 has a bare bulb main light, soft filled shadows, and a solid color background
Image 2 is a detail photo of a small bag and has correct exposure, color balance, contrast, cropping, and focus
Image 3 is a photo of a large bag and has correct exposure, color balance, contrast, cropping, and focus
Image 3 has a bare bulb main light, soft filled shadows, and a solid color background
Image 4 is a detail photo of a large bag and has correct exposure, color balance, contrast, cropping, and focus
Image 5 is a photo of a medium size item of your choice and has correct exposure, color balance, contrast, cropping, and focus
Image 5 has a bare bulb main light, soft filled shadows, and a solid color background
Image 6 is a detail photo of a medium size item of your choice and has correct exposure, color balance, contrast, cropping, and focus
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Use Capture One software for tethering in studio
Assessment Strategies
Skill Demonsration
Criteria
Use Capture One to view images during shoots, achieve specified background brightness and shadow density
Use Capture One to shoot, edit, and verify successful exposure and lighting
Use Capture One to create sessions and manage files
Navigate software interface and customization effectively
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Incorporate planning into still life food photography
Assessment Strategies
Project: One image, Written Product
Criteria
Control variables including background and foreground elements, supporting props, styling, lighting, color, and lens choice
Compare traditional and contemporary styles of food photography
Select natural light or artificial light based on desired effects for food photography
Filename is correct
Format is correct (2500 pix jpeg)
Image subject is food or beverage (not packaging)
Image has been retouched and cleaned up as necessary in Photoshop/Lightroom
Image has appropriate exposure, color balance, contrast, cropping, and focus
Planning document includes subject of the image, props, shooting angle, background, surface, key light
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Retouch people in Photoshop
Assessment Strategies
Skill Demonstration
Criteria
Use various methods in Photoshop to retouch faces, including generative AI, patch tool, clone stamp, healing brush, and frequency separation
Create your own actions in Photoshop
Use Neural filters to alter subjects
Use Liquify filter to adjust facial and body features
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Photograph fashion models in studio
Assessment Strategies
Project: Four images, Skill Demonstration
Criteria
Photographs are of professional models
Two images are lit using traditional beauty lighting
Two images are full-length, lit using lighting and backdrop of your choice
Direct/speak to models to achieve successful poses and expressions
Lighting is adjusted to create the desired emotional effect
Shoot tethered to the computer (so the team can review during the shoot)
Filenames are correct
Format is correct (2500 pix jpeg)
Image 1 is a beauty shot of model one
Image 1 has appropriate lighting, cropping, exposure, focus, and retouching as necessary
Image 2 is a 3/4 or full length shot of model one
Image 2 has appropriate lighting, cropping, exposure, focus, and retouching as necessary
Image 3 is a beauty shot of model one
Image 3 has appropriate lighting, cropping, exposure, focus, and retouching as necessary
Image 4 is a 3/4 or full length shot of model one
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Photograph apparel in studio
Assessment Strategies
Skill Demonstration
Criteria
Use basic clothing styling techniques to present apparel in most flattering way
Reduce distortion by raising camera as high as possible overhead
Use Capture One tools to determine exact fill light needed for shadows
Choose a flattering angle of lighting and a hard key light
Use a big softbox for fill light with no visible second shadow
Filename is correct
Format is correct (2500 pix jpeg)
Image has been retouched and cleaned up as necessary in Photoshop
Image has appropriate exposure, color balance, contrast, cropping, and focus