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Summarize business goals and user experience of a website
Assessment Strategies
Quiz
Written Product
Criteria
Identify strengths and weaknesses of the website user experience
Describe specific business goals behind a website
Relate website to larger business strategy
You meet minimum score or better on quiz
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Conduct user research
Assessment Strategies
Quiz
Written Product
Usability Test
Criteria
Describe the principles of usability
Describe methods for usability testing
Identify three most important tasks that website users should accomplish
Relate three tasks to larger business strategy
Analysis includes results of testing
You meet minimum score or better on quiz
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Evaluate website accessibility practices
Assessment Strategies
Quiz
Written Product
Criteria
Describe how page titles, alternate text for images, use of headings, contrast, color use, and navigation impact accessibility
Identify a variety of accessibility barriers
Relate website accessibility to mobile applications and devices
Determine if website is mobile-friendly
Recommend how to make a website mobile-friendly through responsiveness or a separate mobile site
You meet minimum score or better on quiz
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Make recommendations for improving site architecture
Assessment Strategies
Quiz
Site Map Diagram
Criteria
Identify components of content strategy
Examine site navigation
Diagram includes a graphical chart of website content
Diagram maps content in a clear and organized way that conveys meaning
Diagram follows guidelines and conventions in textbook
Create content recommendations in a new diagram
Rationalize recommended changes in the site map
You meet minimum score or better on quiz
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Make recommendations for improving social media presence
Assessment Strategies
Quiz
Written Product
Criteria
Identify social media presence of a business, including integration with the website
Describe existing content of social media posts
Include recommendations for posting frequency and content
Include recommendations for relating content to business goals
Include recommendations of how to link social media to website if not present
You meet minimum score or better on quiz
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Make recommendation for improving search engine optimization (SEO)
Assessment Strategies
Quiz
Written Product
Criteria
List keywords related to business goals and website
Explain the role of mobile and social media in search engine optimization
Describe the search engine optimization process
Relate communication and design choices to SEO ranking
Identify role of analytics in business goal planning
You meet minimum score or better on quiz
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Recommend website improvements
Assessment Strategies
Final Project
Written Product
Criteria
Project specifies improvements in usability, site design, and accessibility
Project describes overall user experience
Project identifies techniques to improve search engine optimization
Project illustrates information architecture behind the website
Project offers strategies to improve integration of social media
Project references a functioning website
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Participate in a social media experience
Assessment Strategies
Post in Social Media Environment
Criteria
You post content in a social media environment
Post relates to course concepts/content
You meet the minimum number of posts specified by instructor
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Manage a social media/website design project
Assessment Strategies
Written Product - Mock Client
Criteria
You choose a client
You assess social media/website design needs of your client
You relay concepts and importance of recommendations clearly to the decision maker
You present a case for your recommendations
You avoid using a negative or harsh tone in client communications
You provide a diplomatic critique and use business appropriate language