10201187Mobile Design
Course Information
Description
The future of the web is Mobile, learn the latest strategies in web design theory and technology to create a powerful experience on any device. This course is designed for students who wish to expand their knowledge of websites to the most modern of Internet users - people who use their mobile phones and tablets to access the Internet. In this course you will gain practical knowledge of the different types of mobile web design, mobile web usability, accessibility and mobile web optimization.
Total Credits
3
Course Competencies
  1. Discuss the differences between desktop web experience and the mobile experience.
    Assessment Strategies
    You will demonstrate your competence:
    A.1. by preparing a written assignment
    A.2. by taking a written exam
    Criteria
    A.1. you demonstrate a thorough understanding of desktop and mobile platforms.
    A.2. you outline in detail the relationship of key differences of desktop and mobile experience
    A.3. your assignment is well organized
    A.4. your assignment evidences correct grammar, punctuation, and spelling
    A.5. your main ideas are relevant, appropriate, and accurate each main idea is developed in a paragraph, each main idea is developed using supporting material.
    A.6. you complete a written assessment of website design terms

  2. Discuss current and emerging trends in usability and mobile web design.
    Assessment Strategies
    You will demonstrate your competence:
    B.1. by writing an essay and/or wiki on usability issues and mobile websites
    B.2. by completing weekly reading and a reading comprehension assessment
    Criteria
    B.1. you research and share usability best practices
    B.2. you provide a complete assessment of usability and mobile websites
    B.3. you support your work with a clear relationship to website users
    B.4. your work contains current sources and data
    B.5. your work is neat and attractive
    B.6. your introduction includes a clearly stated thesis
    B.7. your introduction introduces the main ideas
    B.8. your main ideas are relevant, appropriate, and accurate
    B.9. each main idea is developed in a paragraph
    B.10. each main idea is developed using supporting material
    B.11. your essay arguments are based on logical assumptions
    B.12. your essay arguments are to the point
    B.13. your essay includes an interesting and thoughtful closing statement
    B.14. your essay evidences correct grammar, punctuation, and spelling
    B.15. your essay is neat and presentable

  3. Analyze the theory of Mobile First web design.
    Assessment Strategies
    C.1. by providing an essay of pros and cons of Mobile First Design
    C.2. by completing an online discussion board
    Criteria
    C.1. your essay includes main ideas are relevant, appropriate, and accurate
    C.2. each main idea is developed in a paragraph
    C.3. each main idea is developed using supporting material
    C.4. your essay arguments are based on logical assumptions
    C.5. your essay arguments are to the point
    C.6. your essay includes an interesting and thoughtful closing statement
    C.7. you enter into class online discussions and provide insight on Mobile First Design
    C.8. you offer suggestions on how to implement Mobile First

  4. Construct a marketing plan to implement search keywords and search engine optimization.
    Assessment Strategies
    D.1. by developing a keyword implementation plan
    D.2. by completing an online discussion board
    Criteria
    D.1. your plan includes keyword research documentation
    D.2. your plan includes a plan for implementing keywords
    D.3. your plan identifies the reasoning for keywords and competitor comparisons
    D.4. your clan includes key measurement and assessment for success
    D.5. your plan is presented in pdf format in a professional format
    D.6. your plan contains suitable graphics and support materials
    D.7. your plan evidences correct grammar, punctuation, and spelling
    D.8. plan is neat and presentable
    D.9. your plan arguments are to the point
    D10. your plan includes an interesting and thoughtful closing statement
    D.11. you enter into class online discussions and provide insight on SEO

  5. Assess Responsive Design for mobile application.
    Assessment Strategies
    E.1. by preparing a written response to reading materials, examples and video
    E.2. by completing a written paper on the topic of pros and cons of Responsive Design
    Criteria
    E.1. your written response demonstrates a thorough understanding of relevant aspects
    of Responsive Design
    E.3. your written response includes examples of successful use of Responsive Design
    E.4. your written response includes an explanation of why a decision would be made to
    use Responsive Design
    E.5. your written response is supported by relevant evidence
    E.6. your written response is well organized
    E.7. your written response evidences correct grammar, punctuation, and spelling
    E.8. your assessment includes a relationship to marketing strategy and Responsive
    Design
    E.9. you are able to give specific examples of organizations successfully using
    Responsive Design

  6. Utilize mobile design principles to develop effective mobile sites.
    Assessment Strategies
    You will demonstrate your competence:
    F.1. by discussing how mobile websites are constructed
    F.2. by analyzing a client website and mobile website structure
    F.3. by discussing what website structures work best for usability and search engine strategies
    Criteria
    F.1. you evaluate and report on a corporate website for appropriate mobile website construction
    F.2. you develop a report and communicate in class any improvements  and changes that should be made to enhance user satisfaction, usability, and search engine ranking