10201184Advanced Design and Layout
Course Information
Description
This course focuses on concept and the creation of unique and unifying visual solutions applied to print and digital media. Students will deepen their knowledge of previously learned competencies such as composition, hierarchy, typography and color. Projects are designed to give freedom to explore various styles and a range of ideas that mimic a typical agency setting. This is an advanced-level course with an emphasis on portfolio-quality work.
Total Credits
2
Course Competencies
  1. Apply fundamental principles of hierarchy
    Assessment Strategies
    Project
    Criteria
    Project shows evidence of effective use of strong focal points
    Project shows evidence of effective use of fundamental design principles of balance, harmony, unity, movement and repetition as applicable
    Project leads a viewer through content using size, color, space and typography
    Use margins and columns effectively
    Use a grid system effectively
    Color, scale and content are best match for final medium

  2. Apply advanced typography principles
    Assessment Strategies
    Project
    Criteria
    Project shows evidence of  professional paragraphs using leading, space after, alignment, point size and tracking
    Project shows evidence of interesting headline typography using kerning and various manipulation techniques
    Project demonstrates strong typographic hierarchy
    Project demonstrates effective use of font families
    Width of typefaces are best match for the final composition
    Projects shows evidence of strong typographic pairings

  3. Create a visual language across various mediums
    Assessment Strategies
    Project
    Criteria
    Curate and/or make imagery
    Select effective typography, color and texture to create a strong visual language
    Visual language is effectively applied across various mediums
    Integrate illustration or other image-making techniques to create original designs
    Visual language shows a cohesive use of elements across multi-page / screen layouts

  4. Implement advanced print design and layout best practices
    Assessment Strategies
    Project
    Criteria
    Apply facing pages, master pages and paragraph styles, if relevant
    Create paragraph styles and master pages, if relevant
    Project shows effective use of multi-column text boxes and linked text boxes
    Use spell check
    Produce paragraphs and headlines to a professional standard
    Use leading, kerning and tracking effectively

  5. Implement advanced digital design and layout best practices
    Assessment Strategies
    Project
    Criteria
    Project is a prototype of a responsive, professional website design
    Utilize a responsive grid to execute multiple sizes of one concept
    Select, style and scale typography for screen
    Project shows correct pixel dimensions and resolution for images on screen
    Project includes effective viewable areas for content

  6. Implement concept ideation
    Assessment Strategies
    Research / Proof of Concept Written Product
    Criteria
    Define a creative goal
    Create multiple options and ideas for a single subject
    Concept original ideas by writing multiple idea statements
    Demonstrate use of a strong process by creating sketches, content maps and mood boards
    Tight sketches, content maps and mood boards meet specifications as identified by industry and the instructor
    Project shows use of resources for finding inspiration

  7. Follow workflow best practices
    Assessment Strategies
    Skill demonstration, Projects
    Criteria
    Weekly in-progress deliverables are completed
    Final work is completed by set deadline
    Final artwork meets professional standard
    Presentation is professional in delivery
    Presentation includes idea statement, process work, and project in context, ie: mockup
    Prepare files to correct size and specifications