10201158Advanced Digital Design
Course Information
Description
This course introduces students to working in a contemporary digital workflow and provides a studio-like experience. Students will focus on concept, user experience, and most importantly, design execution. They will use the skills they have acquired and work to develop real-world design solutions for a variety of digital mediums.
Total Credits
2
Course Competencies
  1. Create a high fidelity, multipage website redesign for an existing ecommerce business
    Assessment Strategies
    Project
    Criteria
    Includes research of chosen business/brand
    Identifies potential customers
    Includes wireframe planning
    Create multiple initial concepts
    Includes finalized homepage, product detail page, product collection page, and checkout page
    Demonstrate clear hierarchy and design principles
    Demonstrate new visual approach
    Critique and receive feedback on the work

  2. Create a digital contest/sweepstakes/giveaway for a brand
    Assessment Strategies
    Project
    Criteria
    Identify engaging prize idea
    Create multiple initial concepts
    Create visual identity for the contest
    Include finalized landing page, email campaign, and social media
    Demonstrate clear hierarchy and design principles
    Demonstrate new visual approach
    Critique and receive feedback on the work

  3. Create a digital banner ad campaign for a brand
    Assessment Strategies
    Project
    Criteria
    Identify brand and brand elements to promote
    Use Adobe Animate
    Create multiple initial concepts
    Include animated executions in a variety of common banner ad sizes
    Include static executions of chosen animated sizes
    Demonstrate clear hierarchy and design principles
    Demonstrate new visual approach
    Critique and receive feedback on the work

  4. Create an augmented reality concept
    Assessment Strategies
    Project
    Criteria
    Identify product to promote
    Use animation or augmented reality tools
    Create static initial concept
    Create visualization of augmented reality concept in use
    Demonstrate clear hierarchy and design principles
    Critique and receive feedback on the work

  5. Create a data visualization
    Assessment Strategies
    Project
    Criteria
    Identify various visual approaches to display data
    Identify a need to display data
    Create initial concept
    Include a data display that covers multiple screens and formats
    Demonstrate clear hierarchy and design principles
    Critique and receive feedback on the work