10201157Social Media Concepting
Course Information
Description
Create content and campaigns for social media platforms. The focus will be idea based and will include writing, image making (illustration and photography), and video. Daily content, social media contests and ways to encourage user generated content will be covered.
Total Credits
3
Prior Learning Assessment
  • Experiential-Portfolio
Course Competencies
  1. Employ the use of a visual hybrid for a campaign
    Assessment Strategies
    Critiques
    Project
    Presentation
    Pencil sketches of mind maps
    Pencil sketches of hybrid ideas
    Criteria
    Include pencil sketches of hybrid ideas
    Include pencil sketches of mind maps
    Critiques are submitted in written form, and they analyze a range of visual styles
    Creative method used is a visual hybrid
    Design includes a strong conceptual idea to engage social media users
    Design includes appropriate type and color choices
    Design work shows evidence of instructor feedback

  2. Apply the use of hashtags and creative writing
    Assessment Strategies
    Projects
    Critiques
    Criteria
    Hashtags are relevant for best exposure on the platforms
    Correctly employ alt-text functions measured with listed best-practices
    Written captions are compelling and grammatically correct
    Headline writing is compelling
    Headline writing is completed for a variety of campaigns
    Image captions use correct spelling and grammar
    Writing shows evidence of instructor feedback and proof reading

  3. Prepare images in Photoshop to the up-to-date social media size specifications
    Assessment Strategies
    Projects
    Criteria
    Image files are correctly sized to match the major social media platforms
    Source images are royalty free for photo-manipulation
    Images contain precise layer masks
    Images show evidence of blending modes
    Image sizes are accurately adjusted based on the new app functionalities
    Determine when to use provided filters versus creating custom filters

  4. Produce video campaigns for multiple platforms
    Assessment Strategies
    Projects
    Written Hashtags
    Critiques
    Criteria
    Storyboard includes a minimum of 10 pencil sketches
    Campaign shows evidence of effective concepting methods (exaggeration, hybrid, compare/contrast)
    Critique includes an analysis of at least two video campaigns and meets specifications as identified by the instructor
    Utilize the latest audio file trends and hashtags to increase visibility in the app’s algorithms
    Source typefaces, gifs, filters, and images to enhance the concepts

  5. Manage a social media account for the purposes of self-promotion
    Assessment Strategies
    Projects
    Social Media Assets
    Criteria
    Create a minimum of 20 posts for a social self-promotional social media feed
    Use effective, inclusive communication in the platform when collaborating with other users on the platform
    Social media account contains a range of typographic exploration
    Social media posts include a range of art style exploration
    Posts include written hashtags

  6. Critique social media campaign designs
    Assessment Strategies
    Written Critiques
    Criteria
    Write at least 8 critiques
    Critique identifies strong typography in social media assets
    Critique reviews a wide range of art styles
    Critique includes a description of multiple concepts
    Critique includes an evaluation of the accessibility of social media assets
    Written notes of critiques are submitted as specified by the instructor

  7. Compile final assets and design presentation decks
    Assessment Strategies
    Projects
    Presentation-Ready .PDFs
    Criteria
    Create a presentation template in InDesign
    Use type formatting and styles
    Include preliminary sketches, in-progress work, and final design assets
    Create the .pdf document using specifications provided by the instructor
    Final assets are packaged and saved in a compressed .zip file