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Develop sketches of increasing complexity
Assessment Strategies
Skill Demonstration
Criteria
Solutions are developed quickly, in pencil and/or using a stylus and tablet
Sketches are small compared to the finished product
Sketches for approval are clean and legible
Final drawing is developed through sketch stages of increasing complexity (thumbnail, rough, comprehensive)
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Draw to develop finished designs and illustrations
Assessment Strategies
Skill Demonstration
Criteria
Subject matter and environs are clearly defined at the start
Subject matter is composed effectively
Compositions demonstrate a grasp of design standards
Final art demonstrates a clear connection to developmental drawings
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Apply basic color theory
Assessment Strategies
Skill Demonstration
Criteria
Work shows a grasp of the difference between subtractive and additive color
Illustrate the role of attributes and how they interrelate
Images demonstrate effective application of simultaneous contrast
Work makes use of appropriate color spaces
Work shows application of color as communication
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Utilize reference material in the drawing process
Assessment Strategies
Skill Demonstration
Criteria
Reference material is included with drawings
Drawings demonstrate effective application of research into subject, materials, and forms
References are tailored to the specific concepting needs via AI
Drawings adhere to standards of copyright law and intellectual property
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Create serial imagery
Assessment Strategies
Skill Demonstration
Criteria
Illustrations convey information and exhibit a vantage point
Labels are concise and appropriately placed
Arrows are employed to demonstrate movement
Drawings convey the meaning of assigned content
Elements in the illustration demonstrate good visual continuity between plates
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Create a convincing environmental concept using linear perspective
Assessment Strategies
Skill Demonstration
Drawings exhibit a clear grasp of the relationship between horizon line and vanishing points
Drawings demonstrate a command of illusory depth technique
Architectural elements in the illustration are convincingly rendered
Various tonal arrangements are explored to recommend different light directions/time of day
Color comps demonstrate a range of options with respect to season, weather and mood
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Generate an information graphic to visualize quantitative data
Assessment Strategies
Skill Demonstration
Criteria
Composition displays sound balance of positive and negative shapes
Color is used to connect assets with the graphic visualizations of their categories
Data graphics are consistent and verifiable
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Demonstrate the link between drawing and design
Assessment Strategies
Skill Demonstration
Criteria
Drawings demonstrate an ability to compose within a restricted image plane (aspect ratio)
Trace existing drawings to learn the importance of line weight variation and tonal contrast
Draw to develop page layouts, examining the visual weights of copy and image
Drawings are incorporated into complex layouts that include typographic elements