10201121Graphic Design Workshop
Course Information
Description
Explore the role, meaning and making of graphic design in our society. The course covers icons and symbols, logos and identity, pattern, texture, layout, design trends, design history, resources for designers as well as the professional practices and the field of graphic design today. Projects cover a range of applications, with emphasis on concept, process, presentation and communication.
Total Credits
3
Prior Learning Assessment
  • Experiential-Portfolio
Course Competencies
  1. Use a design process
    Assessment Strategies
    Skill Demonstration
    Written Product
    Presentation
    Criteria
    use design language accurately
    write a creative brief
    conduct a competitive audit
    research a client
    draw thumbnail sketches
    explore multiple ideas
    use diversity, equity and inclusive thinking
    align style to overall tone and message
    choose best design elements for the given task
    incorporate feedback
    test ideas with a target audience
    refine work in multiple rounds
    present finished art in presentation
    write copy to support / explain visuals
    select typography that enhances design and message

  2. Design a logo/identity
    Assessment Strategies
    Drawing/Illustration/Project
    Criteria
    use a design process
    logo presents original thinking
    logo is built in Adobe Illustrator
    logo works in 1 color
    logo includes colors and/or textures to increase readability
    logo is responsive
    logo is simple, legible at a small size, memorable, timeless, and appropriate for the client
    logo is applied to a stationery set (business card, letterhead and envelope)
    logo is applied to appropriate collateral for client
    logo is applied to environmental graphics

  3. Design a pattern
    Assessment Strategies
    Drawing/Illustration/Project
    Criteria
    use a design process
    pattern uses elements suited to client / subject
    pattern includes colors and/or textures to increase readability
    pattern is built using Illustrator pattern swatch
    pattern is applied to Photoshop mockup
    pattern is appropriately scaled

  4. Design an Infographic
    Assessment Strategies
    Drawing/Illustration/Project
    Criteria
    use a design process
    infographic presents original thinking
    infographic accurately communicates data
    infographic includes colors and/or textures to increase readability

  5. Design a page layout
    Assessment Strategies
    Drawing/Illustration/Project
    Criteria
    use a design process
    page layout presents original thinking
    page layout includes colors and/or textures to increase readability
    page layout is built in Adobe InDesign
    page layout is built using a grid
    page layout uses hierarchy to aid navigation and convey importance
    page layout demonstrates effective application of margins and white space

  6. Design a set of icons
    Assessment Strategies
    Drawing/Illustration/Project
    Criteria
    use a design process
    icons present original thinking
    icons are built in Adobe Illustrator
    icons work as a set
    icons include colors and/or textures to increase readability
    icons are simple, legible at a small size, and appropriate for the client
    icons are applied to environmental graphics

  7. Build a portfolio of work
    Assessment Strategies
    Portfolio
    Criteria
    package is arranged in a logical pattern that best represents the information
    package elements build on one another and show the relationship between items
    package is neatly presented
    portfolio uses accurate design language / descriptions
    projects are identified with title and name
    page size of portfolio is a standard size that can be printed

  8. Develop presentation skills
    Assessment Strategies
    Oral Presentation
    Criteria
    present information in a style and tone consistent with the audience's level of interest and level of knowledge or understanding
    voice inflection, volume, and rate are appropriate for the content
    nonverbal communication is consistent with your verbal message
    maintain eye contact with audience
    use acceptable / accurate and inclusive language
    presentation purpose is clear
    visual aid is visible to all members of the audience
    state a conclusion or closing that effectively summarizes the main idea

  9. Investigate design resources
    Assessment Strategies
    Written Report
    Criteria
    analyze current design trends
    relate design history to modern design concepts
    locate industry organizations
    identify career and employment resources
    use correct grammar, punctuation, and spelling