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Use a design process
Assessment Strategies
Skill Demonstration
Written Product
Presentation
Criteria
use design language accurately
write a creative brief
conduct a competitive audit
research a client
draw thumbnail sketches
explore multiple ideas
use diversity, equity and inclusive thinking
align style to overall tone and message
choose best design elements for the given task
incorporate feedback
test ideas with a target audience
refine work in multiple rounds
present finished art in presentation
write copy to support / explain visuals
select typography that enhances design and message
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Design a logo/identity
Assessment Strategies
Drawing/Illustration/Project
Criteria
use a design process
logo presents original thinking
logo is built in Adobe Illustrator
logo works in 1 color
logo includes colors and/or textures to increase readability
logo is responsive
logo is simple, legible at a small size, memorable, timeless, and appropriate for the client
logo is applied to a stationery set (business card, letterhead and envelope)
logo is applied to appropriate collateral for client
logo is applied to environmental graphics
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Design a pattern
Assessment Strategies
Drawing/Illustration/Project
Criteria
use a design process
pattern uses elements suited to client / subject
pattern includes colors and/or textures to increase readability
pattern is built using Illustrator pattern swatch
pattern is applied to Photoshop mockup
pattern is appropriately scaled
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Design an Infographic
Assessment Strategies
Drawing/Illustration/Project
Criteria
use a design process
infographic presents original thinking
infographic accurately communicates data
infographic includes colors and/or textures to increase readability
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Design a page layout
Assessment Strategies
Drawing/Illustration/Project
Criteria
use a design process
page layout presents original thinking
page layout includes colors and/or textures to increase readability
page layout is built in Adobe InDesign
page layout is built using a grid
page layout uses hierarchy to aid navigation and convey importance
page layout demonstrates effective application of margins and white space
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Design a set of icons
Assessment Strategies
Drawing/Illustration/Project
Criteria
use a design process
icons present original thinking
icons are built in Adobe Illustrator
icons work as a set
icons include colors and/or textures to increase readability
icons are simple, legible at a small size, and appropriate for the client
icons are applied to environmental graphics
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Build a portfolio of work
Assessment Strategies
Portfolio
Criteria
package is arranged in a logical pattern that best represents the information
package elements build on one another and show the relationship between items
package is neatly presented
portfolio uses accurate design language / descriptions
projects are identified with title and name
page size of portfolio is a standard size that can be printed
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Develop presentation skills
Assessment Strategies
Oral Presentation
Criteria
present information in a style and tone consistent with the audience's level of interest and level of knowledge or understanding
voice inflection, volume, and rate are appropriate for the content
nonverbal communication is consistent with your verbal message
maintain eye contact with audience
use acceptable / accurate and inclusive language
presentation purpose is clear
visual aid is visible to all members of the audience
state a conclusion or closing that effectively summarizes the main idea
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Investigate design resources
Assessment Strategies
Written Report
Criteria
analyze current design trends
relate design history to modern design concepts
locate industry organizations
identify career and employment resources
use correct grammar, punctuation, and spelling