10201112Color
Course Information
Description
Explores the fundamental components of color essential to all artists and designers. Lectures and exercises introduce color theory, psychology, perception, value, harmonies and trends. Various projects utilizing traditional and digital tools and media establish the impact of color in developing successful, contemporary, visual solutions to design and illustration assignments.
Total Credits
2
Course Competencies
  1. Use color theory in applied work
    Assessment Strategies
    Project, Skill Demonstration, and Written Product or Quiz
    Criteria
    Skill Demonstration: create color wheels for additive and subtractive color spaces
    Project: show effective use of the three properties of color—hue, value, chroma; show atmospheric perspective’s effect on spatial composition; show effective color contrast by attribute and simultaneous contrast
    Written product or quiz: identify role of light and vision in color perception
    Written product: compare color theories; discuss optical mixing in art

  2. Create harmony based visual communication
    Assessment Strategies
    Skill Demonstration, Project, Written Product and Oral Presentation
    Criteria
    Skill demonstration: complete a color gamut map for digital illustrative work
    Project: apply color harmony strategies like monochromatic, analogous, complementary, split complementary, triad, and tetrad harmonies to a typographic design problem
    Written product: compare color temperature in effective graphic  communication, and analyze artist, illustrator, filmmaker and /or graphic designer use of harmonies in creating meaning

  3. Use tone and value effectively
    Assessment Strategies
    Skill Demonstration, Project
    Criteria
    Skill demonstration: generate tonal modeling of three-dimensional form using photoshop
    Skill demonstration: generate value, tone, and complimentary color charts using wet media
    Skill demonstration: apply monotone and duotone effects in photoshop to alter meaning and value pattern in a composition
    Project: create heightened achromatic and monochromatic illustrations; employ a secondary light source to enhance the work

  4. Implement color association
    Assessment Strategies
    Graphic, Skill Demonstration, and Written Product
    Criteria
    Graphic: graphically interpret quotes and statements about color
    Project: create a class wide color index resource
    Written product: describe associations of color-—physiological, universal and individual
    Written product: evaluate color associations in applied work such as films, animation, campaigns and environments.

  5. Evaluate color contextually and across all color spaces
    Assessment Strategies
    Skill Demonstration, Project
    Criteria
    Skill demonstration: Apply accessibility tools to digital files and make corrections
    Project:
    Concept a color strategy and design for an information graphic
    Generate isometric graphics and charts using Adobe Illustrator
    Apply alternate color models such as cmyk, rgb and html, and pantone spot color to the project palette
    Apply global color to palette
    Grayscale work to ensure contrast
    Proof work for color blindness
    Apply Web aim level 2 accessibility test to work Modify palette to ensure work meets standard

  6. Use a colorist’s “color first” mindset and build color confidence
    Assessment Strategies
    Project, Written Product
    Criteria
    Project:
    Analyze observations and photographs of color over 16 weeks
    Generate an original creative response to the process
    Written product: recommend color resources to class
    Identify colorist roles in creative industries