10162130Life & Health Insurance Marketing
Course Information
Description
This class discusses the function and importance of marketing Life and Health Insurance including target marketing, planning goals, sales and advertising. It also prepares students to take the Life Office Management Organization 320 exam.
Total Credits
3
Course Competencies
  1. Describe the four variables and four stages in the marketing mix.
    Assessment Strategies
    by verbally explaining to students the four variables of a particular product, what stage it is in the marketing mix and answering their questions.
    by answering a set of questions in Blackboard.
    by drawing a SWOT analysis of a product.
    Criteria
    you can apply the knowledge of the four variables and stages to a product on the market.
    you can identify the four variables in the marketing mix.
    you can describe the four stages of the marketing mix.

  2. Explain the benefits and drawbacks of market segmentation.
    Assessment Strategies
    by researching a product and communicating in writing how the product is segmented.
    by verbally communicating your findings to classmates.
    by answering a set of questions in Blackboard.
    Criteria
    you can identify and explain the benefits and drawbacks of market segmentation.

  3. List the six stages in marketing research.
    Assessment Strategies
    by answering a set of questions in Blackboard.
    Criteria
    you can identify and describe the various research techniques and the purpose for each.

  4. Identify the factors that influence customer behavior.
    Assessment Strategies
    by identifying the external and internal factors that influence consumer buying decisions.
    by collaborating with other students on a particular product or service to determine purchasing influences.
    by listening to others explanations and respectfully asking relevant questions.
    by creating a chart of the factors and explaining them to others.
    Criteria
    you can analyze a product and identify factors that consumers consider when making purchasing decisions.
    you can verbally communicate your findings to others.

  5. Explain the stages in the product life cycle.
    Assessment Strategies
    by identifying and describing the stages in the product life cycle.
    by working collaboratively with other students to apply that information to a particular product.
    by answering a set of questions in Blackboard.
    Criteria
    you can identify the stages in the product life cycle and communicate them to others.

  6. Describe how pricing objectives and factors affect pricing decisions.
    Assessment Strategies
    by researching a product or service and analyzing the seller s decision for pricing.
    by communicating, in writing, the consumer s viewpoint of the price.
    by verbally communicating your findings to other students.
    by listening to others present their findings and asking relevant questions.
    Criteria
    you can list the pricing objectives and factors.
    you can describe how the customer influences pricing.

  7. Identify the various promotional efforts and advertising strategies.
    Assessment Strategies
    by working collaboratively with other students to design promotional campaign for a specific product or service.
    by making decisions regarding the proper advertising strategy
    by contributing to the success of the team s advertising campaign
    by verbally communicating, clearly and concisely, the advertising campaign and the goals to the class
    Criteria
    you can identify the various options in the promotional mix
    you can identify the various methods for determining an advertising budget
    you can support your decisions with facts
    your written reflection shows a clear understanding of the advertising strategies

  8. Explain the purpose of insurance regulation and its impact on marketing.
    Assessment Strategies
    by researching two regulations that affect the selling of insurance
    by communicating in writing those regulations, the impact on sales, and examples
    by verbally explaining these regulations to the class
    by answering a set of questions in Blackboard
    Criteria
    you can define various insurance regulations and their purpose
    you can describe the impact regulations have on insurance sales for the producer, the carrier, and the insured
    your written communication shows an understanding of the insurance regulations