10162128Property & Casualty Production (AAI 83)
Course Information
Description
This class covers additional specifics of the producer-insurer relationship, the importance of the agency image, market segmentation, and target marketing.
Total Credits
3

Course Competencies
  1. Analyze the agency principal relationship and the insurance implications.
    Assessment Strategies
    by collaborating on case studies evaluating scenarios and determining the effect of a breach of authority on all stakeholders.
    by answering a set of questions in Blackboard.
    Criteria
    you can identify potential implications to the insured, agent, and insurer when agent authority is breached.
    you can identify and explain the terminology used to express Agency/Principal relationships

  2. Communicate the four functions of management in an insurance office.
    Assessment Strategies
    by evaluating case studies and sharing ideas with other students to solve problems related to leadership.
    Criteria
    you can evaluate a situation and make recommendations to improve leadership, motivate employees, delegate work, and resolve conflict.

  3. Identify the components of an agency advertising plan.
    Assessment Strategies
    by sharing ideas and preparing an advertising plan for their agency.
    by answering a set of questions in Blackboard.
    Criteria
    you can evaluate a need for increased production and structure a plan to reach the goal.

  4. Evaluate the components of a personal production plan.
    Assessment Strategies
    by evaluating a producer situation, developing a plan to meet production goals, and communicating the goals to the class.
    by answering a set of questions in Blackboard.
    Criteria
    you can communicate the steps involved in developing a personal production plan.
    you can identify the components of a personal production plan.

  5. Evaluate the various marketing systems under which insurers operate.
    Assessment Strategies
    by answering a set of questions in Blackboard.
    Criteria
    you can identify the differences in the three marketing systems.

  6. Evaluate the various options available to develop an effective advertising plan for an agency.
    Assessment Strategies
    by working collaboratively with other students to share ideas and agree on a set of ideas to develop a plan.
    by verbally communicating their ideas and explaining their choices to other students.
    Criteria
    you can evaluate ideas and determine their effectiveness.
    you can verbally communicate their decision making behind an advertising plan.

  7. Determine the resources available to promote an agency's internal and external growth.
    Assessment Strategies
    by answering a set of questions in Blackboard.
    by working collaboratively with other students on a hypothetical situation and verbally communicating their suggestions for growth.
    Criteria
    you can name ways to increase internal and external growth.
    you can evaluate an agency and suggest sales growth options to increase production both internally and externally.

  8. Explain the four bases of market segmentation and the different product targeting for each segment.
    Assessment Strategies
    by evaluating a scenario and identifying two potentials for sales segmentations.
    by evaluating a case and sharing ideas with other students to agree on a method of targeting their products.
    by communicating in writing an overview of market segmentation and product targeting.
    Criteria
    you can successfully identify market segmentations.
    you can successfully identify ideas to identify and attract customers from a specific market segment.
    your reflection shows an understanding of product targeting.

  9. Explain the components and importance of an Agency Information Technology Management Plan.
    Assessment Strategies
    by evaluating data on agency automation and developing an opinion, with supporting data, on its effectiveness.
    by communicating, verbally and in writing, an opinion on a specific agency automation procedure.
    Criteria
    you can understand the importance of and reasons for an Agency Information Technology Management Plan.
    your reflection shows an understanding of techniques to apply in agency automation.

  10. Explain the components and importance of an Agency Customer Service Structural Analysis.
    Assessment Strategies
    by verbally communicating in groups to other students, a synopsis of the situation, recommendations, and reasonings behind the decision making.
    Criteria
    you can analyze a service structure in an organization and identify the components in the structure as well as make recommendations for improvement.

  11. Examine the Financial Management process.
    Assessment Strategies
    by working together with other students on hypothetical situations to identify and describe the process in financial management.
    by answering a set of questions in class.
    Criteria
    you are able to develop a financial plan for your agency.
    you can compute financial ratios and understand the results.

  12. Summarize why ethical and professional practices and compliance with state and federal regulations are imperative for insurance professionals.
    Assessment Strategies
    by reviewing hypothetical situations with other students and communicating the areas where the agent made poor decisions, the laws that were broken, and the effect on all stakeholders.
    by verbally communicating unethical processes to other students.
    by communicating, in writing, an overview of ethical processes in an insurance environment and insurance laws that affect the agent and the process.
    Criteria
    you can identify unethical situations and non-compliance with insurance laws.
    you can communicate ethical standards in an insurance environment.
    your reflection shows an understanding of ethical practices and insurance laws.