10145117Introduction to Entrepreneurship
Dreaming of starting your own business? This course is designed to inspire and nurture the entrepreneurial spirit. Students will examine the entrepreneurial process and characteristics of successful entrepreneurs, how to identify and evaluate entrepreneurial opportunities, and the critical elements of an effective business plan -- including management, marketing, and financial data. So whether you dream of a new business, or have a plan that needs further development, this course can help you reach your goals.
Analyze entrepreneurship and the impact it has on our economyAssessment StrategiesWritten Product, ReflectionCriteriaIdentify cultural trends in business ownershipExplain the role of small business in the US economyIdentify a small business which had a positive influence on the economy
Differentiate between entrepreneurship and the entrepreneurial mindsetAssessment StrategiesWritten Product, Entrepreneurial Mindset Assessment (Small Business Development Center)CriteriaIdentify components of an entrepreneurial mindsetDefine entrepreneurshipAssessment includes analysis of entrepreneurial character traits, risk assumptions, innovation, and creativity
Examine idea generation and identify gaps within industry segments through a gap analysis that helps identify opportunitiesAssessment StrategiesWritten Gap Analysis, Group ProjectCriteriaIdentify gaps within industry and current trendsGap analysis includes problem identification and possible opportunities that could become outcomesGap analysis includes pain pointsGap analysis is utilized as a launch point for idea generation and Business Model Canvas
Explore the Business Model Canvas and how it might help you launch a new business or new product/serviceAssessment StrategiesWritten ProductCriteriaIdentify one key problem that affects your lifeDetermine opportunities that exist out of current problemsCanvas includes nine building blocks to consider when presenting a new product or service in the marketplace
Analyze the nine building blocks of the Business Model CanvasAssessment StrategiesWritten Product, Oral PresentationCriteriaAnalysis utilizes the nine building blocks as identified in the BMCAnalysis includes a profit calculationAnalysis includes a pro forma projection of revenue, expenses, and profitYour “pitch” for your business idea is both an oral and visual presentation where one meaningfully conveys the product/service and/or business concept that will be pursuedYour “pitch” for your business idea is five minutes in length, while allowing time for feedbackYou pitch should be compelling and represent your business idea in a detailed manner