10109138Health Club Operations and Management
Course Information
Description
Covers a wide range of topics about the fitness industry. Topics include: industry statistics, history, facility classifications, marketing, membership sales, equipment purchasing, maintenance, hiring, staffing, trade organizations and more. Upon completion, the student will have a solid understanding of how the fitness industry functions.
Total Credits
3
Course Competencies
  1. Examine the health fitness club industry
    Assessment Strategies
    on a written examination
    Criteria
    you examine the history of the health fitness industry
    you examine contrasting health fitness settings
    you examine future trends in health fitness industry

  2. Analyze the health fitness facility staff
    Assessment Strategies
    by completing a staff organization chart
    on a written exam
    Criteria
    you outline the organization of staff in contrasting settings
    you outline the role of the manager
    you outline staff qualifications
    you explain need for staff development
    staff organization chart includes the lines of communication
    staff organization chart includes the identification of the setting
    staff organization chart is type written

  3. Explain membership management
    Assessment Strategies
    by completing a membership demographic profile
    on a written examination
    Criteria
    you explain membership characteristics
    you explain membership demographic
    you explain membership tracking
    membership demographic profile includes the identification of the setting
    membership demographic profile includes the location of facility
    membership demographic profile includes the total membership number
    membership demographic profile includes gender breakdown
    membership demographic profile includes age breakdown
    membership demographic profile is type written

  4. Develop a marketing plan
    Assessment Strategies
    by completing a marketing plan
    on a written examination
    Criteria
    you examine mission statements
    you analyze marketing strategies
    you explain importance of marketing research
    you analyze sales strategies
    marketing plan includes mission statement
    marketing plan includes a 3-5 year goal
    marketing plan includes a one-year objective
    marketing plan includes a specific action strategy
    marketing plan includes a barrier to success
    marketing plan is type written

  5. Assess the role of the service desk
    Assessment Strategies
    on a written examination
    Criteria
    you assess service desk organization
    you assess service desk skills
    you recognize service desk responsibilities

  6. Examine specialized program management
    Assessment Strategies
    by completing a specialized program
    on a written examination
    Criteria
    you examine programming in contrasting settings
    you examine program development
    you examine types of programming
    specialized program includes the name and description of program
    specialized program includes the target group
    specialized program includes staffing needs
    specialized program includes marketing strategies
    specialized program includes a time line for implementation
    specialized program is type written

  7. Explain profit center programs
    Assessment Strategies
    by completing a profit center program
    on a written examination
    Criteria
    you explain profit center operations
    you explain types of profit centers
    profit center program includes the identification of the setting
    profit center program includes the program description
    profit center program includes the purpose of program
    profit center program includes the identification of the target consumer group
    profit center program is type written

  8. Evaluate fitness equipment
    Assessment Strategies
    by completing a equipment layout plan
    on a written examination
    Criteria
    you examine equipment selection criteria
    you recognize required specialized equipment
    equipment layout plan the identification of the setting
    equipment layout plan includes the type of equipment
    equipment layout plan includes the quantity of equipment
    equipment layout plan includes an explanation of equipment choice
    equipment layout plan is type written

  9. Examine safety guidelines of health fitness facility
    Assessment Strategies
    by completing a medical emergency plan
    on a written examination
    Criteria
    you describe a safe health fitness facility environment
    you recognize areas of potential legal risk
    medical emergency plan includes the identification of the setting
    medical emergency plan includes the activation code
    medical emergency plan includes the location of facility
    medical emergency plan includes personnel responsibilities
    medical emergency plan includes an incident report
    medical emergency plan is type written