10109120Tourism Business Planning
Course Information
Description
Examines the historical development, growth, trends and future directions of profit-oriented commercial tourism. Surveys tourism, recreation and hospitality industries; focuses on starting, marketing and managing a tourism enterprise. Students create commercial tourism business plans.
Total Credits
3
Course Competencies
  1. Analyze a tourism industry segment
    Assessment Strategies
    by submitting an industry analysis report
    Criteria
    industry analysis report contains user demographics
    industry analysis report contains history
    industry analysis report contains image
    industry analysis report contains appropriately named trends
    industry analysis report contains size and growth patterns
    industry analysis report contains the qualifications of the employees
    industry analysis report contains the organizational structure
    industry analysis report contains current or recent innovations / changes
    industry analysis report contains risk factors
    industry analysis report is 5 to 7 word processed pages
    industry analysis report includes a list of outside references and sources
    industry analysis report meets deadline established for this assignment

  2. Discuss positive and negative impacts on Wisconsin tourism
    Assessment Strategies
    through classroom discussion
    on an exam
    Criteria
    you identify several positive impacts
    you identify several negative impacts
    you provide rationale for the positive and negative impacts

  3. Evaluate tourism trends
    Assessment Strategies
    through classroom discussion
    through the identification of the trends on the industry profile paper
    on an exam
    Criteria
    you identify several tourism trends
    you provide rationale for the selected tourism trends

  4. Strategize managerial decisions as they apply to a variety of tourism barriers and challenges
    Assessment Strategies
    by creating solutions to case studies provided by instructor
    in small groups
    Criteria
    you summarize the logical solutions to seasonality as to the hypothetical case
    you summarize the logical solutions to cyclicality as to the hypothetical case
    you summarize the logical solutions to dependency on discretionary income as to the hypothetical case
    you summarize the logical solutions to substitution opportunities as to the hypothetical case
    you summarize the logical solutions to competition as to the hypothetical case
    you summarize the logical solutions to the intermittent nature of the business as to the hypothetical case
    you summarize the logical solutions to the economic and political problems of the business as to the hypothetical case
    you summarize the logical solutions to overcoming barriers of participation as to the hypothetical case

  5. Explore personal attributes as they relate to entrepreneurial success
    Assessment Strategies
    by completing an entrepreneurial quiz
    by completing an entrepreneurial test
    Criteria
    you answer all questions on the quiz
    you answer all questions on the test

  6. Develop the Executive Summary of a chosen business
    Assessment Strategies
    in the production of a business plan
    Criteria
    Executive Summary includes name of firm
    Executive Summary includes a discussion of the nature of the business
    Executive Summary includes a list of the major business objectives
    Executive Summary includes the selection of a legal form of ownership
    Executive Summary includes a discussion of the desired image

  7. Develop the Physical Characteristics plan of a chosen business
    Assessment Strategies
    in the production of a business plan
    Criteria
    Physical Characteristics plan includes a description of the location
    Physical Characteristics plan includes a description of the transportation facilities
    Physical Characteristics plan includes a description of the parking facilities
    Physical Characteristics plan includes a description of the structure of the building
    Physical Characteristics plan includes a list of the required licenses and permits
    Physical Characteristics plan includes the details of the mortgage or lease arrangements
    Physical Characteristics plan includes a list of the needed machinery and equipment
    Physical Characteristics plan includes a drawing of the interior layout
    Physical Characteristics plan includes a description of the interior design
    Physical Characteristics plan includes a list of the required supplies
    Physical Characteristics plan includes a description of the requirements to conform to ADA standards

  8. Develop the Financial plan of a chosen business
    Assessment Strategies
    in the production of the business plan
    Criteria
    Financial plan includes the initial investment required
    Financial plan includes the projected sales figures
    Financial plan includes two pro forma balance sheets
    Financial plan includes two pro forma income statements
    Financial plan includes a cash flow analysis
    Financial plan includes a break even analysis
    Financial plan includes the bookkeeping method
    Financial plan includes taxation liabilities and responsibilities

  9. Develop the Marketing plan of a chosen business
    Assessment Strategies
    in the production of the business plan
    Criteria
    Marketing plan includes the targeting of business customers
    Marketing plan includes an analysis of the competition
    Marketing plan includes a description of product/service mix
    Marketing plan includes a description of markdown/markup policies
    Marketing plan includes a description of pricing policies
    Marketing plan includes a description of discount policies
    Marketing plan includes a description of budget for promotion
    Marketing plan includes a list of the first year's promotion calendar
    Marketing plan includes a description of advertising plans
    Marketing plan includes a description of personal selling efforts
    Marketing plan includes a description of needed market research
    Marketing plan includes a description of credit policies

  10. Develop the Human Resources plan of a chosen business
    Assessment Strategies
    in the production of a business plan
    Criteria
    Human Resources plan includes an organization chart
    Human Resources plan includes a list of key personnel and resumes
    Human Resources plan includes written job specifications
    Human Resources plan includes a list of personnel sources
    Human Resources plan includes a description of details of employee compensation/fringe benefits
    Human Resources plan includes an outline for employee training

  11. Develop the Inventory plan of a chosen business
    Assessment Strategies
    in the production of a business plan
    Criteria
    Inventory plan includes a list of the initial inventory required
    Inventory plan includes a description of inventory management and control
    Inventory plan includes a description of rates of inventory turnover
    Inventory plan includes a list of suppliers
    Inventory plan includes a description of buying terms and delivery policies