-
Analyze a tourism industry segment
Assessment Strategies
by submitting an industry analysis report
Criteria
industry analysis report contains user demographics
industry analysis report contains history
industry analysis report contains image
industry analysis report contains appropriately named trends
industry analysis report contains size and growth patterns
industry analysis report contains the qualifications of the employees
industry analysis report contains the organizational structure
industry analysis report contains current or recent innovations / changes
industry analysis report contains risk factors
industry analysis report is 5 to 7 word processed pages
industry analysis report includes a list of outside references and sources
industry analysis report meets deadline established for this assignment
-
Discuss positive and negative impacts on Wisconsin tourism
Assessment Strategies
through classroom discussion
on an exam
Criteria
you identify several positive impacts
you identify several negative impacts
you provide rationale for the positive and negative impacts
-
Evaluate tourism trends
Assessment Strategies
through classroom discussion
through the identification of the trends on the industry profile paper
on an exam
Criteria
you identify several tourism trends
you provide rationale for the selected tourism trends
-
Strategize managerial decisions as they apply to a variety of tourism barriers and challenges
Assessment Strategies
by creating solutions to case studies provided by instructor
in small groups
Criteria
you summarize the logical solutions to seasonality as to the hypothetical case
you summarize the logical solutions to cyclicality as to the hypothetical case
you summarize the logical solutions to dependency on discretionary income as to the hypothetical case
you summarize the logical solutions to substitution opportunities as to the hypothetical case
you summarize the logical solutions to competition as to the hypothetical case
you summarize the logical solutions to the intermittent nature of the business as to the hypothetical case
you summarize the logical solutions to the economic and political problems of the business as to the hypothetical case
you summarize the logical solutions to overcoming barriers of participation as to the hypothetical case
-
Explore personal attributes as they relate to entrepreneurial success
Assessment Strategies
by completing an entrepreneurial quiz
by completing an entrepreneurial test
Criteria
you answer all questions on the quiz
you answer all questions on the test
-
Develop the Executive Summary of a chosen business
Assessment Strategies
in the production of a business plan
Criteria
Executive Summary includes name of firm
Executive Summary includes a discussion of the nature of the business
Executive Summary includes a list of the major business objectives
Executive Summary includes the selection of a legal form of ownership
Executive Summary includes a discussion of the desired image
-
Develop the Physical Characteristics plan of a chosen business
Assessment Strategies
in the production of a business plan
Criteria
Physical Characteristics plan includes a description of the location
Physical Characteristics plan includes a description of the transportation facilities
Physical Characteristics plan includes a description of the parking facilities
Physical Characteristics plan includes a description of the structure of the building
Physical Characteristics plan includes a list of the required licenses and permits
Physical Characteristics plan includes the details of the mortgage or lease arrangements
Physical Characteristics plan includes a list of the needed machinery and equipment
Physical Characteristics plan includes a drawing of the interior layout
Physical Characteristics plan includes a description of the interior design
Physical Characteristics plan includes a list of the required supplies
Physical Characteristics plan includes a description of the requirements to conform to ADA standards
-
Develop the Financial plan of a chosen business
Assessment Strategies
in the production of the business plan
Criteria
Financial plan includes the initial investment required
Financial plan includes the projected sales figures
Financial plan includes two pro forma balance sheets
Financial plan includes two pro forma income statements
Financial plan includes a cash flow analysis
Financial plan includes a break even analysis
Financial plan includes the bookkeeping method
Financial plan includes taxation liabilities and responsibilities
-
Develop the Marketing plan of a chosen business
Assessment Strategies
in the production of the business plan
Criteria
Marketing plan includes the targeting of business customers
Marketing plan includes an analysis of the competition
Marketing plan includes a description of product/service mix
Marketing plan includes a description of markdown/markup policies
Marketing plan includes a description of pricing policies
Marketing plan includes a description of discount policies
Marketing plan includes a description of budget for promotion
Marketing plan includes a list of the first year's promotion calendar
Marketing plan includes a description of advertising plans
Marketing plan includes a description of personal selling efforts
Marketing plan includes a description of needed market research
Marketing plan includes a description of credit policies
-
Develop the Human Resources plan of a chosen business
Assessment Strategies
in the production of a business plan
Criteria
Human Resources plan includes an organization chart
Human Resources plan includes a list of key personnel and resumes
Human Resources plan includes written job specifications
Human Resources plan includes a list of personnel sources
Human Resources plan includes a description of details of employee compensation/fringe benefits
Human Resources plan includes an outline for employee training
-
Develop the Inventory plan of a chosen business
Assessment Strategies
in the production of a business plan
Criteria
Inventory plan includes a list of the initial inventory required
Inventory plan includes a description of inventory management and control
Inventory plan includes a description of rates of inventory turnover
Inventory plan includes a list of suppliers
Inventory plan includes a description of buying terms and delivery policies