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Create sponsorship fundraising opportunities for meetings and events including non-profit organizations.
Assessment Strategies
on an exam
by compiling a list of sponsorship benefits that are compatible with your meeting branding strategy
Criteria
you review a variety of meeting data to identify target audiences for your meeting
you determine target sponsorship income
you analyze the types of organizations that would want access to your target audience(s)
you identify the target audience(s) for your meeting
sponsorship benefits lists includes major products and services used by your target audiences
sponsorship benefits lists includes organizations providing those products and services
sponsorship benefits lists includes a meeting budget to determine the impacts of sponsorship revenue for your meeting
sponsorship benefits lists includes the articulation of the impact of sponsorship benefits on your meeting's other revenue streams
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Develop a sponsorship plan for a meeting
Assessment Strategies
on an exam
by creating a sponsor evaluation
Criteria
you identify sponsorship benefits most beneficial for your meeting's brand and budget
you identify sponsorship benefits most beneficial for your sponsors
you obtain existing meeting sponsorship marketing collateral from organizations
you develop a sponsorship schedule - including marketing, sponsorship payment, and post event activities
you use an electronic spreadsheet to create a sponsorship budget, including sponsorship income and fundraising expenses
you determine what evaluation data should be shared with sponsors
sponsor evaluation includes sponsorship benefit levels for your meeting
sponsor evaluation includes a list marketing strategies for soliciting sponsorships
sponsor evaluation includes a sponsorship schedule meeting timeline
sponsor evaluation includes a sponsorship budget
sponsor evaluation includes a post meeting plan for your sponsors
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Conduct sponsorship solicitations for a meeting
Assessment Strategies
by submitting a one-minute video of an oral solicitation sales pitch in a one-on-one role play
by critiquing another student's solicitation pitch
on an exam
Criteria
video tape of an oral solicitation pitch is prepared using a checklist to create the presentation
oral solicitation pitch includes a value statement about sponsorship benefits for your meeting
oral solicitation pitch includes the key points of a sponsorship solicitation pitch
you deliver a sponsorship solicitation presentation to a group
you deliver a sponsorship solicitation pitch to an individual
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Summarize key elements of a marketing plan for special event sponsorships
Assessment Strategies
on an exam
on a individual project for a sponsored event
Criteria
you identify key reasons local corporate sponsors support specific local events
you explore reasons sponsors support special events
you explore the key elements of a special event sponsorship marketing plan
creating a media plan that includes a social networking tool
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Summarize an effective sponsorship proposal for a special event
Assessment Strategies
by writing a customized special event sponsorship opportunity for a specific business
Criteria
special event sponsorship includes a menu of sponsorship opportunities and levels for a special event
special event sponsorship includes sponsorship benefits that create added value in alignment with the reasons businesses sponsor special events
special event sponsorship includes the appropriately use of demographic data
special event sponsorship includes a statement of why a sponsorship opportunity is important to a specific business
special event sponsorship includes added-value benefits
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Cultivate sponsor relationships that keep sponsors coming back
Assessment Strategies
on an exam
in an in-class discussion of post-event reporting
Criteria
you identify core competencies of a special event staff
you explore the keys to retaining sponsors
you summarize best practices in post-event reporting to sponsors