10109112Exposition Management
Course Information
Description
Analyzes elements and details relating to organizing and execution of exhibitions. Students examine key elements in sales and marketing of exhibitions, floor plan development; careers within exhibition management, site selection criteria, and contractors necessary for producing the show. As part of this course, a job-ready assessment will be given.
Total Credits
3
Course Competencies
  1. Determine the purpose of an exhibition and its role in the organization's structure

  2. Define business-to-business and business-to-consumer exhibitions

  3. Discuss the role of marketing and sales in exhibition management

  4. Determine critical elements of a functional show floor plan

  5. Identify the different types of exhibition service contractors and available services

  6. Describe the role and range of services of the official service contractor (OSC)

This Outline is under development.