10109109Special Event Management
Course Information
Description
Demonstrates event industry best practices used to create and organize special events. Emphasis is on applying creativity to develop events with unique purposes combining elements such as special décor, lighting, sound, and entertainment as well as food and beverage to reflect the theme of the event.
Total Credits
3
Prior Learning Assessment
  • None
Course Competencies
  1. Explore trends in the special event industry
    Assessment Strategies
    Report
    Criteria
    Define characteristics of the special event industry
    Recognize how weather, security threats, and acts of God impact the special event industry

  2. Identify the dimensions of an event experience
    Assessment Strategies
    Written product - scenario
    Criteria
    You relate the six dimensions to a given scenario
    You apply the dimensions accurately to the event

  3. Use special event terminology
    Assessment Strategies
    Scenario
    Criteria
    You accurately match the terminology to the situation or client request/communication
    You choose the correct terminology
    Your answer includes a description that matches the terminology choice

  4. Analyze a special event
    Assessment Strategies
    Written product, In-person attendance at event
    Criteria
    Paper evaluates signage, parking, entertainment, traffic flow
    Paper includes photos documenting attendance at event
    Paper includes collateral material about event

  5. Use special event technology to create a floor plan
    Assessment Strategies
    Diagramming software project with scenario
    Criteria
    Project includes a floor plan with set-up
    Floor plan includes elements as requested in the scenario
    You complete software certification

  6. Describe the components of a successful event
    Assessment Strategies
    Quiz, journal
    Criteria
    Analyze the use of promotional materials in special event management
    Describe event production elements (stage, A/V)
    Identify the impact of food and beverage choice in a special event
    Identify security and safety needs at a special event
    Analyze the use of vendors and volunteers

  7. Complete a volunteer project at a special event
    Assessment Strategies
    In-person attendance, reflection paper
    Criteria
    Your event is pre-approved by the instructor
    You attend during the active semester in which you are enrolled
    You complete a minimum of 15 hours
    You submit signed documents showing evidence of volunteer work
    Paper identifies your role at the event
    Paper includes what you received as a benefit for being a volunteer
    Paper describes the communication between volunteers and the event staff