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Develop a recreation or travel program outline
Assessment Strategies
in the production of an outline
Criteria
outline contains accessible resources
outline contains specific marketing strategy
outline includes the identification of the target market
outline meets course writing requirements
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Create advertising and promotional materials
Assessment Strategies
in the production of an advertising promotional piece
Criteria
advertising piece has consistent look or theme
advertising piece has a " hook"
advertising piece has no spelling or grammar errors
advertising piece has a "call to action"
advertising piece has a minimum of hand-written lettering
advertising piece has appropriate graphics
advertising piece is clear, concise, and uncluttered
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Produce a documentary of the programming process
Assessment Strategies
by producing a documentary video or picture scrapbook
Criteria
video or scrapbook includes the documentation of all parts of the planning process
video or scrapbook is in chronological order
video or scrapbook includes the demonstration of the proper photography technique
scrapbook pictures are properly labeled
scrapbook has visually appealing title page
video has appropriate introductory segment
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Plan itineraries and schedules by referring to destination schedules
Assessment Strategies
by producing a trip schedule
Criteria
trip schedule is accurate
trip schedule includes a starting and ending time
trip schedule includes a list of proper equipment and supplies
trip schedule includes a list of activities
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Sell Leisure services using a variety of promotional techniques
Assessment Strategies
By attaining break-even-point sales
Criteria
you use sales promotion to achieve their break-even- point.
you use personal selling to achieve their break-even- point
you use advertising to achieve their break-even-point
you use publicity to achieve their break-even-point
you use direct sales to achieve their break-even-point
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Plan a program using a Program Review Evaluation Techniques.
Assessment Strategies
by creating a PERT
Criteria
PERT contains a minimum of twelve tasks
PERT includes a detailed time line
PERT has a reasonable time line
PERT contains all necessary steps
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Implement a Program
Assessment Strategies
by implementing a program
Criteria
Program includes a starting and ending time
Program includes a list of proper equipment and supplies
Program leaders provide introduction
Program leaders smile
Program follows risk management plan
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Evaluate a program using a customer survey
Assessment Strategies
by completing, tallying, and evaluating a customer survey
Criteria
Customer survey has a minimum of seven questions or statements.
Customer survey includes the use of a five point scale
Customer survey includes a measurement of all important aspects of the program
Customer survey includes clear directions.
Customer survey includes a thank you for the customer's participation
Customer survey has area for general comments