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Explore the pros and cons of branding your community
Assessment Strategies
by participating in the class
by completing a written product on branding your community
Criteria
written product includes a description of your community
written product includes your branding of your community
written product includes evidence of the criteria used to brand your community
written product ends with your your analysis of your community branding process
you engage in the electronic learning forum
you enter into class discussions regarding your original facts about branding
you offer questions or comments on other class participants' postings for a minimum of two other classmates' postings
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Analyze the SWOT (strengths, weaknesses, opportunities and threats) to your community
Assessment Strategies
by completing an investigative report on the strengths, weaknesses, opportunities and threats to your community
by participating in the class
Criteria
report presents an accurate account of the current situation
report documents the strengths of your community
report documents the weaknesses of your community
report documents the opportunities for your community
report documents the threats to your community
source information is properly cited in the report
you enter into class discussions
you engage in the electronic learning forum
you offer questions or comments via discussion board
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Identify the role of festivals and special events in your community
Assessment Strategies
by participating in the class
by completing a written product on festivals and special events in your community
Criteria
written product includes a name and description of current festivals and special events in your community
written product includes your branding of your community
written product includes evidence of the criteria used to brand your community
written product ends with your your analysis of your community branding process
you enter into class discussions
you engage in the electronic learning forum
you offer questions or comments via discussion board
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Analyze the management of community growth
Assessment Strategies
by preparing a written response to a case study
by participating in the class via comments in Blackboard
Criteria
case study response includes a description of existing infrastructure in your community
case study response includes a review of existing regional partnerships
case study response includes a review of potential regional partnerships
case study response includes a philosophy of community economic development
case study response includes an investigation of the synergistic effects of tourism and retail development in your community
case study response includes an investigation of the synergistic effects of tourism and manufacturing development in your community
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Examine basic law
Assessment Strategies
by preparing a written response to a human resource issue case study
by preparing a written response to a contracts case study
by preparing a written response to a liability case study
by preparing a written response to a hospitality law case study
by participating in the class via comments in Blackboard
Criteria
human resource issue case study response includes a personal position statement regarding the human resource issue
human resource issue case study response includes a citation of the relevant law(s)
human resource issue case study response includes an explanation of why you selected your decision
human resource issue case study response is supported by relevant evidence
human resource issue case study response is well organized
contracts case study response includes a personal position statement regarding contracts
contracts case study response includes a citation of the relevant law(s)
contracts case study response includes an explanation of why you selected your decision
contracts case study response is supported by relevant evidence
contracts case study response is well organized
liability case study response includes a personal position statement regarding the liability issue
liability case study response includes a citation of the relevant law(s)
liability case study response includes an explanation of why you selected your decision
liability case study response is supported by relevant evidence
liability case study response is well organized
hospitality law case study response includes a personal position statement regarding the hospitality law issue
hospitality law case study response includes a citation of the relevant law(s)
hospitality law case study response includes an explanation of why you selected your decision
hospitality law case study response is supported by relevant evidence
hospitality law case study response is well organized
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Analyze working with a Board of directors
Assessment Strategies
by posting a written statement to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
you investigate the Board selection criteria used in your community
written statement includes the advantages and disadvantages of the various selection criteria
written statement includes the effective use of Roberts' Rules of Order on meeting management
written statement includes a personal philosophy statement of how to maintain a solid working relationship with the Board of Directors
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Administer resource management
Assessment Strategies
by posting a written statement to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
you select a community organization you desire to study
written statement includes the goal setting procedures used in your selected community organization
written statement includes the time frame used in setting these goals in your selected community organization including, if necessary, how you would improve it
written statement includes an analysis of task delegation in your selected community organization including, if necessary, how you would improve it
written statement includes an analysis of team building in your selected community organization including, if necessary, how you would improve it
written statement includes an analysis of selection and use of volunteers in your selected community organization including, if necessary, how you would improve the process
written statement includes an analysis of local partnerships with other organizations in your selected community including, if necessary, how you would build on them
written statement includes an analysis of external revenue generation in your selected community organization including, if necessary, how you would improve it
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Identify the role of communication
Assessment Strategies
by posting a written statement to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
written statement includes the lobbying strategies used in developing positive communications with local and regional governmental bodies
written statement includes the use of media relationship strategies used in developing positive communications with local and regional governmental bodies
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Examine the role of public relations
Assessment Strategies
by posting a written statement to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
written statement includes the current public relations strategies used with your local community
written statement includes an analysis of the effectiveness of public relations strategies with your local community
written statement includes suggestions for improving the effectiveness of public relations strategies with your local community
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Analyze the ROI (return on investment)
Assessment Strategies
by posting a written statement to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
written statement includes a description of how your community organization determines Return on Investment for their marketing budget
written statement includes a discussion of the importance of establishing an ROI objective as part of the overall marketing strategy
written statement includes a discussion of alternative methods of determining ROI for marketing
written statement includes selecting and defending an effective marketing ROI objective for your local community organization
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Develop a marketing plan
Assessment Strategies
by posting a written marketing plan to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
marketing plan includes a review of the marketing plan for your community organization
marketing plan includes an analysis of the strengths and weaknesses of the current marketing plan
marketing plan includes an executive summary for your community organization
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Analyze various sales strategies
Assessment Strategies
by posting a written sales strategies plan to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
plan includes an investigation of sales strategies for maintaining current members
plan includes an investigation of sales strategies for obtaining new members
plan includes an analysis of the strengths and weaknesses of the current membership sales strategies
plan includes suggestions for improving current membership sales strategies
plan includes an investigation of existing sales strategies to attract prospective retail, manufacturing and touring organizations to the community
plan includes a strategic plan to attract prospective retail, manufacturing and touring organizations to the community
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Examine ethical practices
Assessment Strategies
by posting a written plan to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
written plan includes a description of the topic on emerging trends and issues
written plan includes a summary of the issues regarding the selected topic
written plan includes an implementation description of how this topic could be applied in your selected community organization
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Examine accountability
Assessment Strategies
by posting a written plan to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
written plan includes a description of the topic on emerging trends and issues
written plan includes a summary of the issues regarding the selected topic
written plan includes an implementation description of how this topic could be applied in your selected community organization
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Explore revenue diversification
Assessment Strategies
by posting a written plan to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
written plan includes a description of the topic on emerging trends and issues
written plan includes a summary of the issues regarding the selected topic
written plan includes an implementation description of how this topic could be applied in your selected community organization
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Characterize accounting practices
Assessment Strategies
by posting a written plan to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
written plan includes a description of the topic on emerging trends and issues
written plan includes a summary of the issues regarding the selected topic
written plan includes an implementation description of how this topic could be applied in your selected community organization
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Explore outside resources for support
Assessment Strategies
by posting a written plan to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
written plan includes a description of the topic on emerging trends and issues
written plan includes a summary of the issues regarding the selected topic
written plan includes an implementation description of how this topic could be applied in your selected community organization
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard
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Analyze new markets
Assessment Strategies
by posting a written plan to the discussion board in Blackboard
by participating in the class via comments in Blackboard
Criteria
written plan includes a description of the topic on emerging trends and issues
written plan includes a summary of the issues regarding the selected topic
written plan includes an implementation description of how this topic could be applied in your selected community organization
you enter into class discussions in Blackboard
you offer questions or comments about other students' responses in Blackboard