10109105Fundamentals of Destination Management
Course Information
Description
This online course examines tourism development, relationships with Boards of Directors, government relations, fund raising, and basic laws. Aspects of volunteer management, team building, time management, media relations, sales and marketing, and public relations will be explored. Hot topics of revenue diversification, ethics, visitor cents, retail development and special event expansion will be discussed
Total Credits
3
Course Competencies
  1. Explore the pros and cons of branding your community
    Assessment Strategies
    by participating in the class
    by completing a written product on branding your community
    Criteria
    written product includes a description of your community
    written product includes your branding of your community
    written product includes evidence of the criteria used to brand your community
    written product ends with your your analysis of your community branding process
    you engage in the electronic learning forum
    you enter into class discussions regarding your original facts about branding
    you offer questions or comments on other class participants' postings for a minimum of two other classmates' postings

  2. Analyze the SWOT (strengths, weaknesses, opportunities and threats) to your community
    Assessment Strategies
    by completing an investigative report on the strengths, weaknesses, opportunities and threats to your community
    by participating in the class
    Criteria
    report presents an accurate account of the current situation
    report documents the strengths of your community
    report documents the weaknesses of your community
    report documents the opportunities for your community
    report documents the threats to your community
    source information is properly cited in the report
    you enter into class discussions
    you engage in the electronic learning forum
    you offer questions or comments via discussion board

  3. Identify the role of festivals and special events in your community
    Assessment Strategies
    by participating in the class
    by completing a written product on festivals and special events in your community
    Criteria
    written product includes a name and description of current festivals and special events in your community
    written product includes your branding of your community
    written product includes evidence of the criteria used to brand your community
    written product ends with your your analysis of your community branding process
    you enter into class discussions
    you engage in the electronic learning forum
    you offer questions or comments via discussion board

  4. Analyze the management of community growth
    Assessment Strategies
    by preparing a written response to a case study
    by participating in the class via comments in Blackboard
    Criteria
    case study response includes a description of existing infrastructure in your community
    case study response includes a review of existing regional partnerships
    case study response includes a review of potential regional partnerships
    case study response includes a philosophy of community economic development
    case study response includes an investigation of the synergistic effects of tourism and retail development in your community
    case study response includes an investigation of the synergistic effects of tourism and manufacturing development in your community
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  5. Examine basic law
    Assessment Strategies
    by preparing a written response to a human resource issue case study
    by preparing a written response to a contracts case study
    by preparing a written response to a liability case study
    by preparing a written response to a hospitality law case study
    by participating in the class via comments in Blackboard
    Criteria
    human resource issue case study response includes a personal position statement regarding the human resource issue
    human resource issue case study response includes a citation of the relevant law(s)
    human resource issue case study response includes an explanation of why you selected your decision
    human resource issue case study response is supported by relevant evidence
    human resource issue case study response is well organized
    contracts case study response includes a personal position statement regarding contracts
    contracts case study response includes a citation of the relevant law(s)
    contracts case study response includes an explanation of why you selected your decision
    contracts case study response is supported by relevant evidence
    contracts case study response is well organized
    liability case study response includes a personal position statement regarding the liability issue
    liability case study response includes a citation of the relevant law(s)
    liability case study response includes an explanation of why you selected your decision
    liability case study response is supported by relevant evidence
    liability case study response is well organized
    hospitality law case study response includes a personal position statement regarding the hospitality law issue
    hospitality law case study response includes a citation of the relevant law(s)
    hospitality law case study response includes an explanation of why you selected your decision
    hospitality law case study response is supported by relevant evidence
    hospitality law case study response is well organized
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  6. Analyze working with a Board of directors
    Assessment Strategies
    by posting a written statement to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    you investigate the Board selection criteria used in your community
    written statement includes the advantages and disadvantages of the various selection criteria
    written statement includes the effective use of Roberts' Rules of Order on meeting management
    written statement includes a personal philosophy statement of how to maintain a solid working relationship with the Board of Directors
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  7. Administer resource management
    Assessment Strategies
    by posting a written statement to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    you select a community organization you desire to study
    written statement includes the goal setting procedures used in your selected community organization
    written statement includes the time frame used in setting these goals in your selected community organization including, if necessary, how you would improve it
    written statement includes an analysis of task delegation in your selected community organization including, if necessary, how you would improve it
    written statement includes an analysis of team building in your selected community organization including, if necessary, how you would improve it
    written statement includes an analysis of selection and use of volunteers in your selected community organization including, if necessary, how you would improve the process
    written statement includes an analysis of local partnerships with other organizations in your selected community including, if necessary, how you would build on them
    written statement includes an analysis of external revenue generation in your selected community organization including, if necessary, how you would improve it
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  8. Identify the role of communication
    Assessment Strategies
    by posting a written statement to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    written statement includes the lobbying strategies used in developing positive communications with local and regional governmental bodies
    written statement includes the use of media relationship strategies used in developing positive communications with local and regional governmental bodies
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  9. Examine the role of public relations
    Assessment Strategies
    by posting a written statement to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    written statement includes the current public relations strategies used with your local community
    written statement includes an analysis of the effectiveness of public relations strategies with your local community
    written statement includes suggestions for improving the effectiveness of public relations strategies with your local community
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  10. Analyze the ROI (return on investment)
    Assessment Strategies
    by posting a written statement to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    written statement includes a description of how your community organization determines Return on Investment for their marketing budget
    written statement includes a discussion of the importance of establishing an ROI objective as part of the overall marketing strategy
    written statement includes a discussion of alternative methods of determining ROI for marketing
    written statement includes selecting and defending an effective marketing ROI objective for your local community organization
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  11. Develop a marketing plan
    Assessment Strategies
    by posting a written marketing plan to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    marketing plan includes a review of the marketing plan for your community organization
    marketing plan includes an analysis of the strengths and weaknesses of the current marketing plan
    marketing plan includes an executive summary for your community organization
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  12. Analyze various sales strategies
    Assessment Strategies
    by posting a written sales strategies plan to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    plan includes an investigation of sales strategies for maintaining current members
    plan includes an investigation of sales strategies for obtaining new members
    plan includes an analysis of the strengths and weaknesses of the current membership sales strategies
    plan includes suggestions for improving current membership sales strategies
    plan includes an investigation of existing sales strategies to attract prospective retail, manufacturing and touring organizations to the community
    plan includes a strategic plan to attract prospective retail, manufacturing and touring organizations to the community
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  13. Examine ethical practices
    Assessment Strategies
    by posting a written plan to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    written plan includes a description of the topic on emerging trends and issues
    written plan includes a summary of the issues regarding the selected topic
    written plan includes an implementation description of how this topic could be applied in your selected community organization
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  14. Examine accountability
    Assessment Strategies
    by posting a written plan to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    written plan includes a description of the topic on emerging trends and issues
    written plan includes a summary of the issues regarding the selected topic
    written plan includes an implementation description of how this topic could be applied in your selected community organization
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  15. Explore revenue diversification
    Assessment Strategies
    by posting a written plan to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    written plan includes a description of the topic on emerging trends and issues
    written plan includes a summary of the issues regarding the selected topic
    written plan includes an implementation description of how this topic could be applied in your selected community organization
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  16. Characterize accounting practices
    Assessment Strategies
    by posting a written plan to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    written plan includes a description of the topic on emerging trends and issues
    written plan includes a summary of the issues regarding the selected topic
    written plan includes an implementation description of how this topic could be applied in your selected community organization
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  17. Explore outside resources for support
    Assessment Strategies
    by posting a written plan to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    written plan includes a description of the topic on emerging trends and issues
    written plan includes a summary of the issues regarding the selected topic
    written plan includes an implementation description of how this topic could be applied in your selected community organization
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard

  18. Analyze new markets
    Assessment Strategies
    by posting a written plan to the discussion board in Blackboard
    by participating in the class via comments in Blackboard
    Criteria
    written plan includes a description of the topic on emerging trends and issues
    written plan includes a summary of the issues regarding the selected topic
    written plan includes an implementation description of how this topic could be applied in your selected community organization
    you enter into class discussions in Blackboard
    you offer questions or comments about other students' responses in Blackboard