10109101Exploring Hospitality
Course Information
Description
Introduces new students to the broad spectrum of the hospitality and tourism services industry. Typical career areas include food service, lodging, travel/tourism, meeting management and recreation. The course explores program career opportunities as well as historical and operational perspectives of the career areas mentioned.
Total Credits
3
Course Competencies
  1. Understand foundational hospitality principles by comparing customer service levels and dynamic industry differences.
    Assessment Strategies
    Discussion Board
    Journal
    Paper
    Criteria
    Identify the characteristics of customer service
    Explain different levels of customer service
    Explain why customer service is so critical to the success of tourism

  2. Analyze strategic planning, service visions, and challenges in capacity-constrained hospitality environments.
    Assessment Strategies
    WIKI
    Paper
    Blog
    Criteria
    Describe the characteristics of the hospitality industry
    Describe the interrelated nature of hospitality and tourism
    Identify what needs to happen to achieve success in service
    Explain the Disney approach to service and the service model
    Illustrate the concept of Total Quality Management

  3. Explore the interconnectedness of travel, tourism, and hospitality through traveler motivations and sustainability strategies.
    Assessment Strategies
    Journal
    Paper
    Blog
    WIKI
    Research Paper
    Criteria
    Identify the long‐term prospects for tourism
    Explain the benefits of tourism
    Illustrate the important international and domestic tourism organizations
    Explain the economic impact of tourism
    Explain tourism impacts in the state of Wisconsin
    Illustrate reasons why people travel
    Explain the socio‐cultural impact of tourism
    Explain sustainable tourism and ecotourism
    Explore cultural, heritage, and nature tourism

  4. Evaluate career opportunities, essential skills, and professional development strategies for hospitality industry success.
    Assessment Strategies
    Journal
    Paper
    Research Paper
    Interview
    Criteria
    Explain the concept of hotel franchising and management contracts
    Summarize prestigious and unusual hotels
    Classify hotels by type, location, and price
    Describe the different characteristics of chain and independent restaurants
    Classify the classifications of restaurants
    Describe characteristics of the restaurant market
    Identify management characteristics of the local lodging industry

  5. Examine structure, operations, and revenue strategies of hospitality sectors and their management challenges.
    Assessment Strategies
    Research Paper
    Criteria
    Describe how the cruise industry developed
    Identify the key players in the cruise industry
    Identify the different segments in the cruise market
    Describe the different types of cruises
    Explain the organization of a cruise ship

  6. Develop financial, operational, and marketing strategies using pricing, cost controls, and the Four P's.
    Assessment Strategies
    Scenario Response
    Discussion Board
    Performance
    Criteria
    Describe restaurant operations for the front of the house
    Explain the important aspects of food production
    Outline back of the house operations
    Calculate basic food cost percentages
    Identify the key areas and tasks of a restaurant manager’s job

  7. Investigate ethical considerations and corporate social responsibility for informed hospitality decision-making practices.
    Assessment Strategies
    Drawing/Illustration
    Paper
    Journal
    Criteria
    Outline the different managed services segments
    Illustrate the five factors that distinguish managed services operations from commercial ones
    Explain the need for and trends in elementary and secondary school foodservice
    Describe the complexities in college and university foodservice
    Explore characteristics and trends in health care, business and industry, and leisure and recreation foodservices

  8. Prepare for hospitality success with tailored resumes, cover letters, and career plans using college resources.
    Assessment Strategies
    Project
    Research Paper
    Journal
    Criteria
    Identify the main grape varieties
    Create appropriate pairings of wine with food
    Identify the various types of beer
    Classify types of spirits and their main ingredients
    Explain a restaurant’s liability in terms of serving alcoholic beverages

  9. Explore evolving trends in specialized sectors like cruise lines, gaming, and franchising for management insights.
    Assessment Strategies
    WIKI
    Blog
    Research Paper
    Journal
    Criteria
    Classify the different types of clubs
    Identify the key players in the club industry
    Explain club management
    Identify the crucial roles in the club management structure
    Identify the key players in the theme park industry
    Illustrate the structure of theme park management and operations
    Classify different types of employment in the theme park industry
    Identify different types of fairs, festivals, and events
    Illustrate the history of the gaming entertainment industry
    Explain how gaming entertainment converges with the hospitality industry