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Analyze the components of event planning
Assessment Strategies
Scenario Response
Reflection
Project
Criteria
Determine what an event is
Evaluate different types of events
Explore various components of an event
Reflect on a memorable event
Understand what will be expected for the final project in the course
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Define an event
Assessment Strategies
Knowledge Check Questions
Scenario Response
Project
Criteria
Determine the purpose of an event
Understand the importance of writing goals and objectives for an event
Write SMART goals and objectives
Identify event target audience
Determine target dates, times, and locations for an event
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Manage a budget
Assessment Strategies
Student-Selected Budget Review Activity
Reflection
Discussion
Project
Criteria
Understand the importance of budgeting for an event
Determine financial goals of an event
Identify key parts of a budget
Determine how to negotiate event budget items
Consider cost-saving tips and techniques
Identify technology tools used for budget management and tracking
Create an event budget
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Manage preparatory activities
Assessment Strategies
Knowledge Check Questions
Tips for Event Planning Review Activity
Written Product
Request for Proposal Tip Sheet
Accessibility and Event Planning Activity
Project
Criteria
Understand the importance of planning and planning sessions
Analyze considerations related to date/time, destination/location, and speakers/entertainment
Determine event logistics
Create an event agenda
Develop event logistics timelines and checklists
Identify helpful online event planning resources
Discuss the use of Request for Proposals (RFP)
Identify accessibility considerations for event planning
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Plan for people and the planet
Assessment Strategies
Case Study
Discussion
Project
Criteria
Understand the importance of responsible event planning
Identify green event considerations
Describe social responsibility as it relates to event planning
Reflect on the importance of culture, diversity, and ethics to event planning
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Select a venue and secure speakers and/or entertainment
Assessment Strategies
Discussion
Research Project
Project
Criteria
Identify critical considerations for venue selection
Compare venues
Secure a location
Research speaker and/or entertainment options
Review proposals and contracts
Secure speakers and/or entertainment
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Plan food and beverage
Assessment Strategies
Research Project
Reflection
Discussion
Project
Criteria
Identify key factors to consider when selecting food and beverages for different types of events
Understand dietary restrictions and cultural considerations and how to accommodate them
Develop a menu tailored to a particular event
Plan for the unexpected
Determine how an event theme may impact food and beverage choices
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Coordinate room setup, audio visual needs, and technology
Assessment Strategies
Scenario Response
Research Project
Discussion
Project
Criteria
Identify room setup and design configurations for an event
Determine audio visual needs for an event
Understand technology trends related to event planning
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Develop marketing, social media, and networking strategies
Assessment Strategies
Trends in Social Media Use for Events Activity
Online Research
Discussion
Project
Criteria
Understand the importance of marketing of an event
Identify trends related to social media use in event planning
Develop a marketing plan for an event
Develop networking strategies for an event
Identify event management and mobile event apps
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Understand contracts, insurance, and security
Assessment Strategies
Contract Knowledge Check Questions
Insurance Knowledge Check Questions
Security Knowledge Check Questions
Criteria
Understand concepts related to contracts used in event planning
Identify the different types of insurance that might be required for an event
Determine security and safety precautions necessary for events
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Manage event details and day-of-event activities
Assessment Strategies
Scenario Activity
Create Event Checklists
Develop Event Binder and Emergency Tool Kit
Project
Criteria
Understand the importance of being thorough in planning for an event
Identify critical follow-up that should be done before an event
Plan for the unexpected
Create a solid timeline of things to do before the event and during the event to ensure event success
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Conduct follow-up activities
Assessment Strategies
Reflection
Create After an Event Checklist
Final Project Presentation
Criteria
Understand concepts related to wrapping up an event
Create a checklist for wrapping up an event
Determine the importance of reflecting on the event