10106112Event Planning & Coordination
Course Information
Description
Learn to plan and coordinate business events using event management processes such as goal setting, developing objectives, planning and implementation of event logistics, facility set up, and follow-up activities.
Total Credits
3
Prior Learning Assessment
  • Experiential-Portfolio
Course Competencies
  1. Analyze the components of event planning
    Assessment Strategies
    Scenario Response
    Reflection
    Project
    Criteria
    Determine what an event is
    Evaluate different types of events
    Explore various components of an event
    Reflect on a memorable event
    Understand what will be expected for the final project in the course

  2. Define an event
    Assessment Strategies
    Knowledge Check Questions
    Scenario Response
    Project
    Criteria
    Determine the purpose of an event
    Understand the importance of writing goals and objectives for an event
    Write SMART goals and objectives
    Identify event target audience
    Determine target dates, times, and locations for an event

  3. Manage a budget
    Assessment Strategies
    Student-Selected Budget Review Activity
    Reflection
    Discussion
    Project
    Criteria
    Understand the importance of budgeting for an event
    Determine financial goals of an event
    Identify key parts of a budget
    Determine how to negotiate event budget items
    Consider cost-saving tips and techniques
    Identify technology tools used for budget management and tracking
    Create an event budget

  4. Manage preparatory activities
    Assessment Strategies
    Knowledge Check Questions
    Tips for Event Planning Review Activity
    Written Product
    Request for Proposal Tip Sheet
    Accessibility and Event Planning Activity
    Project
    Criteria
    Understand the importance of planning and planning sessions
    Analyze considerations related to date/time, destination/location, and speakers/entertainment
    Determine event logistics
    Create an event agenda
    Develop event logistics timelines and checklists
    Identify helpful online event planning resources
    Discuss the use of Request for Proposals (RFP)
    Identify accessibility considerations for event planning

  5. Plan for people and the planet
    Assessment Strategies
    Case Study
    Discussion
    Project
    Criteria
    Understand the importance of responsible event planning
    Identify green event considerations
    Describe social responsibility as it relates to event planning
    Reflect on the importance of culture, diversity, and ethics to event planning

  6. Select a venue and secure speakers and/or entertainment
    Assessment Strategies
    Discussion
    Research Project
    Project
    Criteria
    Identify critical considerations for venue selection
    Compare venues
    Secure a location
    Research speaker and/or entertainment options
    Review proposals and contracts
    Secure speakers and/or entertainment

  7. Plan food and beverage
    Assessment Strategies
    Research Project
    Reflection
    Discussion
    Project
    Criteria
    Identify key factors to consider when selecting food and beverages for different types of events
    Understand dietary restrictions and cultural considerations and how to accommodate them
    Develop a menu tailored to a particular event
    Plan for the unexpected
    Determine how an event theme may impact food and beverage choices

  8. Coordinate room setup, audio visual needs, and technology
    Assessment Strategies
    Scenario Response
    Research Project
    Discussion
    Project
    Criteria
    Identify room setup and design configurations for an event
    Determine audio visual needs for an event
    Understand technology trends related to event planning

  9. Develop marketing, social media, and networking strategies
    Assessment Strategies
    Trends in Social Media Use for Events Activity
    Online Research
    Discussion
    Project
    Criteria
    Understand the importance of marketing of an event
    Identify trends related to social media use in event planning
    Develop a marketing plan for an event
    Develop networking strategies for an event
    Identify event management and mobile event apps

  10. Understand contracts, insurance, and security
    Assessment Strategies
    Contract Knowledge Check Questions
    Insurance Knowledge Check Questions
    Security Knowledge Check Questions
    Criteria
    Understand concepts related to contracts used in event planning
    Identify the different types of insurance that might be required for an event
    Determine security and safety precautions necessary for events

  11. Manage event details and day-of-event activities
    Assessment Strategies
    Scenario Activity
    Create Event Checklists
    Develop Event Binder and Emergency Tool Kit
    Project
    Criteria
    Understand the importance of being thorough in planning for an event
    Identify critical follow-up that should be done before an event
    Plan for the unexpected
    Create a solid timeline of things to do before the event and during the event to ensure event success

  12. Conduct follow-up activities
    Assessment Strategies
    Reflection
    Create After an Event Checklist
    Final Project Presentation
    Criteria
    Understand concepts related to wrapping up an event
    Create a checklist for wrapping up an event
    Determine the importance of reflecting on the event