10104197Apparel Marketing
Course Information
Description
Students study the types of business enterprises, activities, operations, interrelationships and practices in the fashion industry. Careers in each area are explored. This is a survey course with emphasis on terminology and key sources of information in the industry.
Total Credits
3
Course Competencies
  1. Examine the business of fashion with a diverse, equitable, and inclusive manner
    Assessment Strategies
    Written Product - Historic Timeline, Project, Exam
    Criteria
    Timeline includes research on social, economic, political, and ethical aspects of the eras
    Timeline includes relationship of fashion to the research
    Timeline includes awareness of viewpoints other than one’s own
    Product includes research of target markets with an awareness of cultural diversity and backgrounds
    Product includes research on fashion industry trends with an awareness of diversity, equity, and inclusion
    Product is created in ms office or other approved method
    Product follows presentation guidelines used by the industry
    Exam is completed at a 70% level or above

  2. Investigate the concept to consumer including the awareness, knowledge, skills, practices and/or processes needed to function effectively and appropriately with people from other cultures
    Assessment Strategies
    Project, Exam
    Criteria
    Product includes research of target markets with an awareness of cultural diversity and backgrounds
    Product includes research on fashion industry trends with an awareness of diversity, equity, and inclusion
    Product includes concept to consumer content
    Product is created in ms office or other approved method
    Product presentation follows guidelines used by the industry including awareness of viewpoints other than one’s own
    Product presentation uses business and industry appropriate language
    Exam is completed at a 70% level or above

  3. Analyze the role of product development related to changing and diverse fashion industry
    Assessment Strategies
    Project, Exam
    Criteria
    Product includes research of target markets with an awareness of cultural diversity and backgrounds
    Product includes research on fashion industry trends with an awareness of diversity, equity, and inclusion
    Product includes the role of product development content
    Product is created in ms office or other approved method
    Product presentation follows guidelines used by the industry including awareness of viewpoints other than one’s own
    Product presentation uses business and industry appropriate language
    Exam is completed at a 70% level or above

  4. Analyze the retail, fashion, and marketing strategies needed to function in a diverse marketplace
    Assessment Strategies
    Project, Exam
    Criteria
    Product includes research of target markets with an awareness of cultural diversity and backgrounds
    Product includes research on fashion industry trends with an awareness of diversity, equity, and inclusion
    Product includes retail, fashion, and marketing strategies content
    Product is created in ms office or other approved method
    Product presentation follows guidelines used by the industry including awareness of viewpoints other than one’s own
    Product presentation uses business and industry appropriate language
    Exam is completed at a 70% level or above

  5. Examine the global supply chain to meet the changing needs of the fashion industry
    Assessment Strategies
    Project, Exam
    Criteria
    Product includes research of target markets with an awareness of cultural diversity and backgrounds
    Product includes research on fashion industry trends with an awareness of diversity, equity, and inclusion
    Product includes global supply chain content
    Product is created in ms office or other approved method
    Product presentation follows guidelines used by the industry including awareness of viewpoints other than one’s own
    Product presentation uses business and industry appropriate language
    Exam is completed at a 70% level or above

  6. Create a fashion marketing plan to cultivate the skills needed for life and work in our diverse communities
    Assessment Strategies
    Project, Marketing Plan
    Criteria
    Product includes research of target markets with an awareness of cultural diversity and backgrounds
    Product includes research on fashion industry trends with an awareness of diversity, equity, and inclusion
    Product includes marketing plan best practices content
    Product is created in ms office or other approved method
    Product follows presentation guidelines used by the industry including awareness of viewpoints other than one’s own
    Product presentation uses business and industry appropriate language

  7. Practice intercultural communication skills and inclusive language
    Assessment Strategies
    Presentation and/or discussion
    Criteria
    Includes an awareness of cultural diversity and backgrounds
    Includes required content
    Includes awareness of viewpoints other than one’s own
    Uses business and industry appropriate language