10104194Visual Merchandising
Course Information
Description
The Principles and Elements of design are incorporated into interior and exterior merchandise presentation. Coordination of the total sales promotion effort is emphasized.
Total Credits
3
Course Competencies
  1. Ascertain the importance of visual presentation in omnichannel retail environments with an analysis of contemporary and historical systems that structure and reproduce inequalities
    Assessment Strategies
    Research project
    Quiz
    Exam
    Criteria
    Research includes examples of omnichannel visual presentation methods
    Research includes analysis of how visual merchandising is used effectively in various omnichannel methods of presentation
    Research includes analysis of past and current methods of visual presentations and systems that structure and reproduce inequalities.
    Quiz is completed at 70% or above
    Exam is completed at 70% or above

  2. Construct fashion wearable and non-wearable merchandise presentations using the concepts of design, color, and proportion using a retail environment that focus on awareness of cultural identity, inclusivity, and culturally relevant services for diverse needs
    Assessment Strategies
    Quiz
    Exam
    Merchandise Projects
    E-portfolio
    Criteria
    Merchandise projects include wearable and non-wearable products
    Merchandise projects reflect a  retail environment that focus on awareness of cultural identity, inclusivity, and culturally relevant services for diverse needs
    Merchandise projects use the concepts of design, color, and proportion
    E-portfolio includes merchandise projects

  3. Diagram a layout in scale perspective for a retail merchandise presentation using including the awareness, knowledge, skills, practices and/or processes needed to function effectively and appropriately with people from other cultures
    Assessment Strategies
    Layout project
    Research paper
    Quiz
    Exam
    Criteria
    Research paper demonstrates how and why layouts are planned
    Research paper includes analyzing impact of visual presentations on customer traffic patterns and sales awareness, knowledge, skills, practices and/or processes needed to function effectively and appropriately with people from other cultures
    Research paper categorize a wide variety of omnichannel fixture types and layouts
    Layout includes garments, accessories, and non-wearable merchandise on fixtures, walls, and omnichannel presentation methods
    Layout reflects end use, fabrication, style and color
    Layout uses scale perspective
    Quiz is completed at 70% or above
    Exam is completed at 70% or above

  4. Demonstrate in a practical application of an omnichannel visual merchandise presentation in coordination with sales promotion plans with an awareness of cultural identity, inclusivity, and culturally relevant services for diverse needs using inclusive language
    Assessment Strategies
    Practical application project
    Oral presentation
    E-portfolio
    Criteria
    Practical application project includes layout, with fixtures, product, signage, and lighting
    Practical application project includes sales promotion plan
    Practical application project includes legend
    Practical application includes an omnichannel approach
    Oral presentation includes awareness of cultural identity, inclusivity, and culturally relevant services for diverse needs using inclusive language.
    Oral presentation includes relationship of layout items to sales promotion plan
    E-portfolio includes practical application projects

  5. Document display ideas and techniques for the future with an awareness of the international and local diversity of cultures
    Assessment Strategies
    Visual merchandise resource book
    Quiz
    Exam
    E-portfolio
    Criteria
    Visual merchandise resource book includes 10 theme ideas and how they are used with an awareness of the international and local diversity of cultures.
    Visual merchandise resource book includes 10 font styles and how they are used with an awareness of the international and local diversity of cultures.
    Visual merchandise resource book includes omnichannel and how they are used with an awareness of the international and local diversity of cultures.
    Visual merchandise resource book includes 10 fixture types and how they are used with an awareness of the international and local diversity of cultures.
    Visual merchandise resource book includes 10 mannequin types and how they are used
    Visual merchandise resource book includes 5 signage types and how they are used with an awareness of the international and local diversity of cultures.
    Visual merchandise resource book includes 5 lighting types and how they are used with an awareness of the international and local diversity of cultures.
    Visual merchandise resource book includes 5 color schemes and how they are used with an awareness of the international and local diversity of cultures.
    E-portfolio includes resource book
    Quiz is completed at 70% or above
    Exam is completed at 70% or above