10104188Marketing Portfolio
Course Information
Description
E-portfolios are essential for today's job hunting marketplace.  This course will help you to organize the marketing projects you have worked on throughout the program into an e-portfolio format.  Additionally you will add other collateral materials to your portfolio including a resume that includes e-screening words for marketing, professional reference page and cover letter, and e-tabs within your portfolio.  Your project collection on a thumb drive or your student drive will assist you with your portfolio preparation.
Total Credits
1
Course Competencies
  1. Create a professional development plan
    Assessment Strategies
    Completing portfolio e-assessment
    Criteria
    Analyzes career opportunities
    Analyze interests, skills, and abilities
    Assess personal and professional goals
    Portfolio includes goals and strategies for employment opportunities

  2. Create a professional marketing portfolio
    Assessment Strategies
    Written Product - A series of professional documents for job search
    Electronic Portfolio through Google Sites and Drive
    Criteria
    Portfolio includes all required elements as specified by the instructor
    Portfolio includes cover letter, resume, and reference page
    Portfolio includes responses to 10 interview questions
    Portfolio includes potential questions for employer
    Portfolio includes a minimum of 8 project examples