10104176Mobile Commerce (mCommerce)
Course Information
Description
mCommerce requires companies to interact on the customers’ terms. The ability to execute a comprehensive plan to reach customers anywhere and at any time is critical to the success of innovative organizations. This course provides participants with the tools to understand essential elements of electronic and mobile commerce, define mCommerce; examine how mCommerce is being conducted and managed; and explore major opportunities, limitations, issues, and risks involved with conducting business wirelessly over the Internet.
Total Credits
3
Course Competencies
  1. Explore the Continuing Revolution of Electronic Commerce
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned. Responding to online discussion board forums.
    Criteria
    Define EC.
    Identify and describe the unique features of EC technology and discuss their business significance.
    Describe the major types of EC.
    Discuss the origins and growth of EC.
    Understand the evolution of EC from its early years to today.
    Identify the factors that will define the future of EC.
    Describe the major themes underlying the study of EC. Identify the major academic disciplines contributing to EC.

  2. Identify EC Business Models and Concepts
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums.
    Criteria
    Identify the key components of EC business models.
    Describe the major B2C business models.
    Describe the major B2B business models.
    Discuss key business concepts and strategies applicable to e- commerce.

  3. Analyze EC Infrastructure: The Internet, Web, and Mobile Platform
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Discuss the origins of the Internet.
    Identify the key technology concepts behind the Internet.
    Describe the role of Internet protocols and utility programs.
    Discuss the impact of the mobile platform and cloud computing.
    Explain the current structure of the Internet.
    Discuss the limitations of today’s Internet.
    Describe the potential capabilities of the Internet of the future.
    Discuss how the Web works.
    Describe how Internet and Web features and services support EC.
    Discuss the impact of MC applications.

  4. Describe Building an EC Presence: Web Sites, Mobile Sites, and Apps
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Explain the process that should be followed in building an EC Web site.
    Describe the major issues surrounding the decision to outsource site development and/ or hosting.
    Identify the major considerations involved in choosing Web server and EC merchant server software.
    Discuss the issues involved in choosing the most appropriate hardware for an EC site.
    Identify additional tools that can improve Web site performance.
    Discuss the important considerations involved in developing a mobile Web site and building mobile applications

  5. Characterize EC Security and Payment Systems
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Discuss the scope of EC crime and security problems.
    Describe the key dimensions of EC security.
    Discuss the tension between security and other values.
    Identify the key security threats in the EC environment.
    Describe how technology helps protect the security of messages sent over the Internet.
    Identify the tools used to establish secure Internet communications channels and protect networks, servers, and clients.
    Appreciate the importance of policies, procedures, and laws in creating security.
    Describe the features of traditional payment systems.
    Identify the major EC payment systems in use today.
    Describe the features and functionality of electronic billing presentment and payment systems.

  6. Analyze EC Marketing Concepts: Social, Mobile, Local
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Identify the key features of the Internet audience.
    Discuss the basic concepts of consumer behavior and purchasing decisions.
    Discuss how consumers behave online.
    Describe the basic marketing concepts needed to Discuss Internet marketing.
    Identify the main technologies that support online marketing.
    Identify basic EC marketing and branding strategies

  7. Identify EC Marketing Communications
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Identify the major forms of online marketing communications.
    Discuss the costs and benefits of online marketing communications.
    Discuss the ways in which a Web site can be used as a marketing communications tool.

  8. Explore Ethical, Social, and Political Issues in EC
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Discuss why EC raises ethical, social, and political issues.
    Recognize the main ethical, social, and political issues raised by EC.
    Identify a process for analyzing ethical dilemmas.
    Discuss basic concepts related to privacy.
    Identify the practices of EC companies that threaten privacy.
    Describe the different methods used to protect online privacy.
    Discuss the various forms of intellectual property and the challenges involved in protecting it.
    Discuss how governance of the Internet has evolved over time.
    Explain why taxation of EC raises governance and jurisdiction issues.
    Identify major public safety and welfare issues raised by EC.

  9. Analyze Online Retail and Services
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Discuss the environment in which the online retail sector operates today.
    Explain how to analyze the economic viability of an online firm.
    Identify the challenges faced by the different types of online retailers.
    Describe the major features of the online service sector.
    Discuss the trends taking place in the online financial services industry.
    Describe the major trends in the online travel services industry today.
    Identify current trends in the online career services industry

  10. Explore Online Content and Media
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Identify the major trends in the consumption of media and online content, and the major revenue models for digital content delivery.
    Discuss digital rights management.
    Discuss the concept of media convergence and the challenges it faces.
    Discuss the key factors affecting the online publishing industry.
    Discuss the key factors affecting the online entertainment industry.

  11. Identify Social Networks, Auctions, and Portals
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Explain the difference between a traditional social network and an online social network.
    Discuss how a social network differs from a portal.
    Describe the different types of social networks and online communities and their business models.
    Describe the major types of auctions, their benefits and costs, and how they operate.
    Discuss when to use auctions in a business.
    Recognize the potential for auction abuse and fraud.
    Describe the major types of Internet portals.
    Discuss the business models of portals.

  12. Characterize Mobile Commerce
    Assessment Strategies
    Completing written analysis of current articles related to EC or MC.
    Completing exams.
    Completing internet research exercises.
    Completing case studies and video case discussion questions.
    Completing written summary of lessons learned.
    Responding to online discussion board forums
    Criteria
    Describe the characteristics and attributes of MC.
    Describe the drivers of MC.
    Discuss the technologies that support MC.
    Describe mobile retail.
    Describe mobile business.
    Describe mobile advertising.
    Describe mobile health care.
    Describe MC within organizations.
    Describe mobile payments
    Describe MC limitations and implementation issues