-
Develop a website using Macromedia Dreamweaver
Assessment Strategies
by completing and uploading assigned website by the specified due date/time
Criteria
website is created from scratch
website includes various links
website includes formatted fonts
website includes formatted tables
website includes webpage layout options
website includes the use of cascade style sheets
website includes the use of rollovers
website includes the use of behaviors
website includes inserted media objects
website is correctly uploaded to a Web server
-
Create web graphics using Macromedia Fireworks
Assessment Strategies
by completing and uploading assigned website by the specified due date/time
Criteria
website includes created and modified shapes and text using Fireworks
website includes modified graphics using Fireworks
website includes manipulated images using Fireworks
website includes interactive objects using Fireworks
website includes created animated objects using Fireworks
website includes a navigation system using Fireworks
website includes Fireworks integrated into Dreamweaver
-
Incorporate proven web design principles
Assessment Strategies
by completing written report of web design principles
by submitting assignment via email attachments by the specified due date/time
Criteria
report includes a required heading for web design principles
report includes a title
report includes cited source, author and date (within 14 days)
report includes an personal analysis of things learned
report includes an analysis of how the site relates to Internet Marketing
report is a minimum of 2 paragraphs
report exhibits correct and appropriate grammar, punctuation, spelling, syntax, and word usage
-
Complete a website development plan
Assessment Strategies
by submitting a website development plan
by submitting assignment via email attachments by the specified due date/time
Criteria
plan includes a company name
plan includes a brief summary of implementation plan for tasks, timetable, and budget
plan includes a brief summary of implementation plan for web presence
plan includes a brief summary of implementation plan for expansion of internet presence
plan includes target dates for completion of each group of tasks
plan includes a cost estimation
plan is between 3 and 5 pages
plan includes an Internet Marketing Planning Checklist provided in class or textbook
-
Integrate website design techniques with Dreamweaver and Fireworks
Assessment Strategies
by completing and uploading assigned website
by submitting assignments via email attachments by the specified due date/time
Criteria
website includes a meta-tag (title)
website includes a meta-tag (keywords)
website includes a meta-tag (description)
website includes Alt tags for all graphics or photos
website includes a navigation system
website includes background color or graphic
website includes links and visited links font colors
website includes font type
website includes font color
website includes shopping cart symbol (just a symbol, does not need to be linked)
website includes a company logo
website includes a nameplate (company title)
website includes a motto
website includes a tagline
website includes a minimum of two functional internal links to two other pages within the site
website includes a minimum of two functional external links to two other sites that opens in a different window (blank)
website includes a minimum of one functional email link
website includes a minimum of one functional anchor link
website includes a minimum of one functional link to open in a new browser
website includes a minimum of one photograph of your product or service
website includes a minimum of one text graphic
website includes a minimum of one graphic
website includes an order form (does not need to actually be submitted, just a general form will suffice)
website includes an About Us link (company information)
website includes a Contact Us link (contact information, include toll-free phone number, hours of call center, fax, and email address)
website includes trust building elements (Privacy policy, Security guarantees, Satisfaction guarantee statement
website includes a Return policy
website includes information on shipping options, rates, and policy and obvious prior to customers having to enter credit card information
website includes information on payment options are available